Global Senior Brand Manager Boursin
il y a 4 jours
Global Senior Brand Manager Boursin - Strategy & Equity Job ID: 53091 | Country: France | City: Suresnes | Contract: Unlimited-term | Job Family: Marketing Location: Suresnes (92) – Bel Group headquarters. Permanent contract to be filled as soon as possible, start date: as soon as possible. About the CompanyThe Bel Group is a major player in the food industry, known for its differentiated and internationally recognized brands such as The Laughing Cow®, Kiri®, Babybel®, Boursin®, Nurishh®, Pom'Potes®, GoGo squeeZ®, and around 30 local brands. The Group generated sales of €3.74 billion in 2024. Role OverviewThe Senior Brand Manager will be part of the Global Boursin Equity team, responsible for driving brand strategic fundamentals, developing global communication campaigns, brand universe & packaging design to build a positive brand with a strong purpose. Main Responsibilities Brand Communication Strategy Actively participate in the definition of the global brand strategic fundamentals (portfolio, brand equity, brand platform…) Co‑create communication strategy across touchpoints with media agencies, global IMC, and key markets. Oversee the development and adaptation of the visual identity system and guidelines. Ensure brand positioning and communication consistency globally. Campaigns & Content Development Design and coordinate strategic global brand campaigns. Lead development of the full communication ecosystem: digital, social media, POSM, e‑commerce, and packaging identity (including flavours and limited editions). Drive “always‑on” strategies and content with global partners and studios. Local Market Support & Adaptation Support and guide local teams to adapt and amplify global platforms and campaigns. Validate and help implement local content, ensuring alignment with brand strategy. Share inspiration, best practices, and toolkits (webinars, communities, workshops, etc.). Market Intelligence & Performance Conduct market, consumer, and competitive analysis to inform strategy. Monitor business performance, brand equity, and communication efficiency (KPIs, PCA, benchmarking). Recommend actions based on learnings to continuously improve brand performance. Team & Stakeholder Management Coordinate with internal and external partners (agencies, innovation/renovation team, etc.). Recruit, manage & develop the global Associate Brand Manager (trainee). Foster collaboration and a learning culture across markets. Required Qualifications / Assets Minimum 7–8 years in marketing/brand management, ideally FMCG and with international scope. Strong expertise in strategy, media, digital, and consumer insights. Broad understanding of FMCG industry and consumer environment. Creative yet structured, collaborative leadership style. Out‑of‑the‑box thinker, able to mix ideas while remaining structured. Builder of collaborative relationships. Able to drive projects in a multicultural, matrix organization. Fluent in English; French is a nice to have. Benefits Fixed salary over 13 months Performance bonus Profit‑sharing / Employee savings plan (PEE) Company restaurant Compensatory leave (RTT) Health and life insurance Access to many benefits of the Social and Economic Committee (CSE) Remote working policy Apply now. The recruitment team will contact you soon. #J-18808-Ljbffr
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Global Senior Brand Manager Boursin
il y a 6 jours
Suresnes, Île-de-France Bel Group Temps pleinThe Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow, Kiri, Babybel, Boursin Nurishh, Pom'Potes and GoGo squeeZ, as well as some 30 local brands. Together,...
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Global Senior Brand Manager Boursin
il y a 6 jours
Suresnes, Île-de-France Bel Group Temps pleinBel est un acteur majeur de l'alimentation à travers des portions de bien manger laitières, fruitières ou végétales, et l'un des leaders mondiaux du secteur des fromages de marque. Son portefeuille de produits différenciés et d'envergure internationale tels que La Vache qui rit, Kiri, Babybel, Boursin, Nurishh, Pom'Potes ou GoGo squeeZ, ainsi qu'une...
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Global Senior Brand Manager: Strategy
il y a 4 jours
Suresnes, France Bel Temps pleinA leading food industry company is seeking a Global Senior Brand Manager for Boursin. This role involves driving strategic brand fundamentals, developing global communication campaigns, and managing stakeholder relationships. The ideal candidate will have 7–8 years of experience in brand management, strong strategic thinking, and a creative leadership...
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Global Senior Brand Manager Boursin
il y a 7 jours
Suresnes, France JobiJoba FR S2 Temps pleinBel est un acteur majeur de l'alimentation à travers des portions de bien manger laitières, fruitières ou végétales, et l'un des leaders mondiaux du secteur des fromages de marque. Son portefeuille de produits différenciés et d'envergure internationale tels que La Vache qui rit®, Kiri®, Babybel®, Boursin®, Nurishh®, Pom'Potes® ou GoGo squeeZ®,...
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Global Senior Brand Manager Boursin
il y a 4 jours
Suresnes, France Bel Temps pleinVous êtes audacieux, pragmatique et déterminé ? Vous souhaitez contribuer à la transformation d'un groupe agroalimentaire international ? Alors venez mesurer l'impact de votre talent et de votre énergie sur la réalisation d'un projet d'entreprise ambitieux et durable ! Dans le cadre de sa politique sociale, le Groupe Bel est ouvert à toutes les...
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Intership - Global Innovation Associate Brand
il y a 1 semaine
Suresnes, France Bel Group Temps plein**WANTED** **Global Innovation Associate Brand Manager (H/F)** **_*Stage de 6 mois à débuter en Janvier 2025*_** The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The...
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Suresnes, France Bel Group Temps plein**WANTED** **Global Innovation Associate Brand Manager (H/F)** **_*Stage de 6 mois à débuter en JUILLET 2025*_** The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The...
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Global Brand Manager Innovation
il y a 6 jours
Suresnes, Île-de-France Bel Temps pleinCountry: FranceCity: SuresnesJob Family: MarketingContract Type: Unlimited-termJob ID: 53090Global Brand Manager InnovationThe Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands...
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Global Brand Manager Innovation
il y a 6 jours
Suresnes, Île-de-France Bel Group Temps pleinThe Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow, Kiri, Babybel, Boursin Nurishh, Pom'Potes and GoGo squeeZ, as well as some 30 local brands. Together,...
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Global Brand Manager Innovation H/F
il y a 6 jours
Suresnes, Île-de-France Bel Temps pleinPays: FranceVille: SuresnesFilière métier: MarketingType de contrat: CDIRéférence: 53090Global Brand Manager Innovation H/FBel est un acteur majeur de l'alimentation à travers des portions de bien manger laitières, fruitières ou végétales, et l'un des leaders mondiaux du secteur des fromages de marque. Son portefeuille de produits différenciés et...
