Senior Marketing Manager

At Meetic, a Match Group company, we have been pioneering online dating for over 20 years, leveraging our legacy to reinvent how people meet, connect, and build meaningful relationships across Europe and beyond. As part of Match Group, we manage a diverse portfolio of brands, from iconic names like Meetic, Match, Lexa, and LoveScout to tailored experiences for singles over 50, OurTime, DisonsDemain, Zweizam, and single parents, Even and Stir. Our teams design, build, and scale platforms across 20+ countries and 18 languages, ensuring every single finds the right match for their lifestyle and lifestages. We also drive growth for other Match Group brands like The League, OkCupid, Archer, Salams, and Plenty Of Fish, expanding our impact worldwide. When it comes to dating, the connection starts online, but the real magic happens once you meet in real life (IRL). We think the same is true for creating the best platforms, so we work together IRL 3 days / week in our office, 53 rue de Chateaudun, 75009 Paris. As Senior Marketing Manager , you will lead the execution of 360° marketing campaigns contributing to the brand strategy .. You will manage Marketing plan and local activations on the french market , ensuring a holistic, media-driven and business-oriented approach across the entire marketing funnel - from awareness to conversion You will report to the Global Marketing Director and collaborate with cross-functional teams (Product, Design, Data, Performance, PR...) as well as external partners to deliver impactful, insight-led initiatives. Please note that we are seeking a Senior Marketing Manager to join our team on a temporary maternity cover (CDD), with an earliest start date of March 16th. Key Missions & Tasks Marketing strategy & planning Lead integrated 360° marketing plans aligned with marketing strategy and business objectives, for Meetic France. Write campaign-specific briefs grounded in data, consumer insights and business priorities. Balance short-term performance with long-term brand building. Ensure Brand image consistency across campaigns, content, and touchpoints. Campaign Execution Lead the development and deployment of brand content campaigns across all paid, owned and earned channels with platform optimized assets. Manage internal and external stakeholders (agency, creator, influencer, …) throughout the campaign lifecycle — from brief to go‑live. Drive social media editorial planning, content creation, and execution in alignment with brand voice and priorities. Own campaign budgets : plan, track, and optimize spend to ensure both creative excellence and cost efficiency. Brand Management Align brand messaging with business priorities and market realities & specificities. Contribute to the evolution of brand positioning, messaging and visual identity. Ensure brand consistency across touchpoints. Ensure brand alignment across Product, CRM, Content and Design teams. Collaborate with Global Communication to define messaging frameworks and narratives. Lead market specific PR & communications strategies & initiatives Performance Monitoring Monitor campaign performance in close collaboration with media, data and performance teams regarding set KPIs & measurement frameworks. Analyze the business impact of marketing initiatives and extract learnings to improve future brand and campaign strategy. Insight analysis Monitor consumer behaviors, cultural trends, and market dynamics Translate insights into actionable strategies and creative opportunities Benchmark competitors and refine positioning accordingly Cross functional collaboration Work closely with Acquisition, Product, PR, Creative, and Market Research, Media teams to align on goals and execution Ensure smooth coordination across global and local stakeholders. Actively contribute to building shared marketing rituals, tools and ways of working that support team efficiency and alignment. Interview Process : A first 30 min Zoom conversation with Guillaume (Recruiter) A 45 min onsite interview with Caroline (Global Marketing Director, Meetic) and Lisa (Sr. Marketing Manager, Meetic) A 30 min onsite or Zoom interview with Lucie (Senior Director Marketing, Match&Meetic) A final 45min interview with Mickael (Senior People Director, Meetic) Why Match Group? Work on products that impact millions, collaborating with global and diverse teams, shaping relationships and connections worldwide. Benefit from a healthy work‑life balance in a flexible and welcoming environment. Enjoy a modern Paris office with a rooftop, close to transport and amenities. Access Edenred lunch vouchers, a discounted ClassPass subscription, premium healthcare with WTW, and our Worklife sustainable mobility package. Grow through e‑learning, conferences, and knowledge‑sharing sessions. Thrive in a dynamic, agile tech environment with evolving microservices and a culture of knowledge sharing and autonomy. Participate in hackathons and drive innovative projects. Join regular social events like breakfasts, lunches, and apéros. Use our products for free. Meetic, a Match Group company, is an equal opportunity employer and we value the rich dynamics that diversity brings to our company. If you require reasonable accommodation to complete a job application, pre‑employment testing, or a job interview or to otherwise participate in the hiring process, please let your Talent Acquisition partner know. #Meetic We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us. #J-18808-Ljbffr