Senior Lead Gen Manager

At Alma, we’re reinventing finance to serve those who matter most: merchants and consumers. Our instalment and deferred payment solutions help merchants boost sales by up to 20%, increase customer loyalty, and deliver a seamless shopping experience — all without encouraging debt. As the BNPL leader in France and active in 10 European countries, we’ve empowered over 21,000 merchants and 8 million consumers. With a team of 340+ and a €115M Series C funding round, Alma is rapidly scaling across Europe — and this is just the beginning... About the job In 2025–2026, our Revenue Marketing & Revenue Ops (RevOps) teams are scaling a unified, data-driven growth engine across Europe (France, Spain, Germany, Portugal, Benelux). We run ongoing GTM initiatives while building the next generation of our prospecting, enrichment, routing, and nurturing stack for SMB, Mid‑Market, and Enterprise markets. To accelerate this plan, we’re hiring a Growth Marketing Manager, mainly focused on PMO. You’ll co-lead growth initiatives alongside another Growth Manager, but you will own the program management: yearly roadmap, scoping, cross‑team planning, execution governance, reporting, and continuous improvement with the RevOps team. This role blends strong PMO leadership with hands‑on growth execution. You’ll orchestrate projects with Revenue Marketing, RevOps, Sales, AM, Risk, Ops, while staying close to field needs and bringing AI into our workflows where it makes us faster, smarter, and more scalable. About the mission You’ll sit in the Revenue Marketing team and report to the Head of Revenue Marketing. You will partner closely with all Revenue Ops members and a fellow Growth Manager. Your scope mixes PMO‑level ownership (planning, prioritization, governance) with hands‑on execution. Own the growth roadmap (PMO) Roadmap & prioritization: own the 12‑month growth roadmap, aligned with Sales, AM, Marketing and Revenue Ops objectives. Program management: run the critical framing phase for each project, but also standup meetings, cross‑team sync & reports, REX & post mortem documentation. Benchmarking: provide the RevOps & Revenue Marketing teams with a bi‑yearly benchmark of growth practices (tools, plays, governance) from top SaaS and fintech players to inspire experiments. Measurement: define the KPIs, build the execution plans, and track impact (CPL, SQLs, SAL rate, time to first meeting, pipeline, revenue contribution Budget: own the budget of the stack common to RevOps & Revenue Marketing teams, including renegotiation, testing & implementing new tools, always aligning both teams’ best interests. Build and scale our lead generation engine SMB inbound funnel: lead the improvement our existing enrichment and Sales dispatch process, reducing time‑to‑touch while improving conversion at each stage. Mid‑Market & Enterprise outbound: build a repeatable playbook (lists, signals, sequences, assets) to deploy country by country in Europe. Nurturing framework: with the Lifecycle Manager, set the technical and data foundation for merchant & lead nurturing (events, triggers, workflows, content slots). AI integration: identify, test, and productize AI use cases (such as predictive scoring inputs, deduping, improved enrichment) to increase speed and precision. Report and improve Define success metrics and SLA for the whole lead gen engine, create instrument dashboards with the RevOps team, and run monthly/quarterly reviews. Turn insights into execution plans and systematically ship improvements. About you +5 years minimum in Growth, Demand Gen, or RevOps in B2B SaaS/tech, with visible program ownership and measurable revenue impact. Track record improving lead enrichment, routing, nurturing, and outbound motions across multiple countries/segments. Experience partnering closely with RevOps and Sales to define metrics, execution plans, and continuous improvements. PMO excellence (mandatory): you’ve led multi‑stakeholder growth or RevOps programs end‑to‑end with clear governance, timelines, and outcomes. Hands‑on growth ops: you can personally configure and QA workflows in HubSpot (mandatory) and navigate Salesforce (mandatory). Automation/stack literacy: you’re comfortable with n8n (mandatory), and you understand data flows, and can brief RevOps precisely. Data & systems thinking: you reason in terms of sources, identities, schemas, and SLAs; you can map a process and spot breakpoints. Communication & influence: crisp writing, structured updates, and the ability to align Sales, RevOps, and Marketing around a plan. AI curiosity: you know where AI practically boosts quality/speed and how to integrate it into real workflows (not just experiments). Nice to have: basic scripting/SQL; experience with enrichment tools and intent/signals. Native French and fluency English required. You're not sure if you meet 100% of the criteria and that's making you hesitate to apply? 👉At Alma, we believe that diversity drives innovation and strengthens our community and are committed to creating a workplace where everyone feels respected, valued, and empowered to contribute. We are proud to be an equal opportunity employer and welcome applicants from all backgrounds and experiences. All employment decisions are made based on qualifications, experiences, merit, and business needs without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other legally protected characteristic. So please take your chance, apply anyway About the recruitment process Video call with Talent Acquisition — 45 minutes Technical interview with the Head of Revenue Marketing — 45 minutes Case study (on site) & live feedback with Revenue Marketing + RevOps — 60 minutes Conversation with the RevOps Senior Manager — 30 minutes Final chat with CRO — 30 minutes #LI-Hybrid Create a Job Alert Interested in building your career at Alma? Get future opportunities sent straight to your email. #J-18808-Ljbffr