Head of Marketing BSBI Paris

Your ResponsibilitiesWe are looking for a new colleague to join our Global Marketing Team taking care of BSBIs France campus on a full-time basis starting as soon as possible.The Opportunity :As Head of Marketing France you will lead BSBIs marketing strategy and execution in the French market. You will be responsible for driving brand awareness, student recruitment and local engagement in line with BSBIs international growth objectives. Working closely with the Regional Director Marketing and other members of the Global Marketing Team you will ensure that BSBIs values — creative, dynamic, forward-thinking and entrepreneurial — are reflected in all marketing activities.Your tasks :Develop and execute the annual marketing strategy for BSBI France aligned with BSBIs global goalsBuild and strengthen BSBIs brand presence in France across digital, social and traditional media channelsLead local campaign planning and execution for student recruitment including partnerships, events and PROversee the production of localized marketing materials consistent with BSBIs brand guidelines and tone of voiceManage marketing performance reporting and optimize campaigns for lead generation and conversionCollaborate with admissions, academic and central marketing teams to ensure strategic alignmentManage local marketing budgets ensuring effective ROI and efficient use of resourcesFoster relationships with key stakeholders in the French higher education landscapeYour profileEssential :Bachelors degree in Marketing, Business or related field; Masters degree preferredAt least 5 years experience in marketing including 2 years in a leadership role preferably in higher educationProven success in developing and executing marketing strategies in FranceStrong understanding of digital marketing (SEO, PPC, CRM, social media, content marketing)Fluency in French and English (written and spoken)Excellent communication and leadership skills with the ability to manage cross-functional collaborationAnalytical mindset with experience using data to drive decision-makingDesirable :Experience working in international or multi-campus educational environmentsFamiliarity with the private education sector and student recruitment marketingUnderstanding of the higher education regulatory and competitive landscape in FranceWhy usAn international environment with a multicultural audience and a meaningful social impactSupport in achieving your professional goals and developmentOpportunities for career growth alongside BSBI including leadership rolesExtensive training to equip you with the knowledge and skills needed to excelWork in a young dynamic and positive culture that fosters collaborationBe at the forefront of an exciting educational opportunity leading the way forward and growing with BSBIAbout usBSBI is part of GUS Germany GmbH (GGG) a dynamic network of higher education institutions with more than 18000 students at locations in Germany, Europe and beyond.We prepare students for impactful global careers providing accessible and quality education to cultivate future industry leaders. With a focus on enterprise leadership and success our programmes empower students with an entrepreneurial mindset to lead and succeed fostering an inclusive, innovative and supportive learning environment. Our mission is to shape the future by nurturing exceptional talent and driving positive change in the competitive international business world.Required Experience :DirectorKey SkillsDigital Marketing, Performance Marketing, B2B Sales, Marketing, SAAS, Growing Experience, Customer Acquisition, Multichannel Marketing, Affiliate Marketing, Team Management, Public Speaking, Lead GenerationEmployment Type : Full-TimeExperience : yearsVacancy : 1 #J-18808-Ljbffr