Growth Content Specialist

Growth Content Specialist (SEO/GEO) Alan’s vision is to make prevention the new norm of care for all. Our mission is to help people live in good health to 100 while helping employers feel proud, turning health benefits from a cost centre into their most valuable investment. We’re building a vertically integrated health partner that unites insurance with smart healthcare delivery into one seamless system. We partner with 35 000+ companies of all sizes, serving more than 1 million members, and have reached 770 M+ in ARR. Our team of 700+ people is growing and operates across France, Spain, Belgium, and Canada. We’re committed to a culture that values mission, creativity, execution, and transparency. What drives us: We’re obsessed with helping members live healthier.Mission is the boss: long-term thinking, mission above all else.Member‑ and customer‑led: obsessed with solving problems and delighting users. We build excellence by hiring the best, setting high standards, giving distributed ownership, and practising radially transparent, disciplined execution and fight for simplicity. Alan is entering a new phase of growth. With over 1 million members and 45% year‑over‑year growth, we seek to scale our acquisition efforts. SEO and GEO are gaining momentum as we capture organic traffic and new client signals. We need a dedicated copywriting expert to professionalise our content engine and scale production across France, Belgium, Spain, and Canada. ⭐ Your Mission ⭐ Build and scale the content engine that will make organic search Alan’s #1 acquisition channel across France, Belgium, Spain, and Canada. You’ll work as a duo with our GEO/SEO Growth Marketer, partner with Growth team, write content our members love, and architect systems to scale it across four markets with different regulations and cultural contexts. You’ll guard Alan’s tone of voice and ensure brand consistency while scaling. Key Missions Include Own and execute Alan's content calendar across formats: blog posts, in-depth guides, landing pages. Cover topics our members care about: wellness at work, preventive health advice, navigating insurance complexity. Ship high‑quality work at pace while maintaining Alan’s distinctive brand voice. Create content that generates awareness (brand & non‑brand traffic), conversions, and positions Alan as category leader in health insurance. Ensure brand coherence from content execution to strategic narrative ownership. Adapt Alan’s content framework for Spain, Belgium, and Canada – respecting local regulations, cultural nuances, member expectations. Build repeatable localisation processes to avoid bottlenecks and quality loss. Work with local market teams to ensure accuracy, compliance, and resonance. Build custom AI agents to automate research, drafts, and optimisation. Optimise for AI search (ChatGPT, Perplexity) as well as Google. Test workflows that let you deliver quality content consistently. ⭐ What makes this role exciting ⭐ Shape the future of organic growth at Alan: shift from reactive execution to proactive, data‑driven content strategy. Work at the intersection of content, AI, and health innovation. Multi‑market impact from day one: influence expansion in France, Belgium, Spain, Canada. Join a fast‑growing team: multidisciplinary crew, work with Marketers, Designers, Engineers. High autonomy and ownership: build systems, make strategic decisions, execute without hand‑holding. Mission‑driven impact. Level up your skills: learn AI agent creation, SEO automation, become AI‑native content operator. ⭐ If you have some of the following, you may be a great fit ⭐ 2‑3 years of content/copywriting experience and at least 1‑2 years in high‑growth tech or scale‑up environment. Exceptional writing craft. SEO fundamentals (keyword research, semantic analysis, content optimisation tools). Track record of measurable impact (owned content channel, measurable results). Experience balancing brand and performance. Operational excellence at pace. Data‑informed mindset. Curiosity about AI/GEO. Languages: Fluent in French and English (mandatory). For this role we’re looking for a B level on our grid. Nice‑to‑Have Multi‑market/localisation experience in European scale‑ups. Spanish or Dutch proficiency. Experience in regulated industries (fintech, healthtech, insurtech). Experience working closely with Growth Marketing, Demand Gen, or Product Marketing teams. Previous use of AI agents or content automation tools (Dust, Claude, GPT). Interest in health, insurance, or wellness topics. ⭐ Perks & Benefits ⭐ Fair rewards – Generous equity packages complement your base salary, for permanent contracts only. Flexible Office – Paris HQ, sponsored co‑working hubs or full‑remote with home office equipment sponsorship. All the tools you need – MacBook Pro, keyboard, laptop stand, monitor, Bose headphones. Flexible vacation policy and flexible working hours. Delightful healthcare insurance – Extremely comprehensive, 100% contribution covered by Alan for you and your family, for permanent contracts only. Transport – Country‑specific commuter benefits. Learning & Training opportunities – Flexible training policy, free books, budget to attend and speak at conferences. Parental leave – Extended parental leave for all new parents, permanent contracts only. ⭐ Important note: we hire people, not roles. ⭐ After reading this job description, if you feel you don’t have all the prerequisites but it matches where you are or what you want to grow into, we encourage you to apply. All candidates feel free to apply. If you identify yourself as a woman: We know women often only apply when they meet 100% of requirements. This is a guide, not a checklist. We’re thrilled to receive your application Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing and Sales Insurance Check out our About Alan and Career pages, as well as our Medium, blog and Glassdoor page for more info. #J-18808-Ljbffr