Digital Advertising Specialist

Irish Boat Shop has been in the business of selling and servicing boats since 1961. Our founder, Dave Irish, started the Company in Harbor Springs, Michigan, and added Charlevoix and Traverse City locations. We are proud of our past and present success and always strive to give our customers high-quality service in a friendly and professional manner. Northern Michigan proves to be one of the most beautiful places with year-round outdoor activities and a small-town Midwestern feel. No matter the season, we have rugged trails, sand-covered beaches, snow-covered hills, and starry skies. Whether you are an outdoor enthusiast or enjoy tasting different craft beers, Northern Michigan has something for everyone.We provide a positive, flexible work environment that allows you to excel and learn new skills with guidance from seasoned, experienced craftsmen. We offer a holistic benefit package and look for employees with a positive attitude and a willingness to contribute when necessary. We have unique opportunities for independent, motivated people who like to work outside alongside good people at a great Northern Michigan company. We are a full-service marina and boatyard for sail and powerboats. The variety of work and occasion for teamwork in our yard drives our employees to improve their skills and make the most of their workday.Please, take the time to read these articles that showcase our long history and the work that we do here.The Digital Advertising Specialist is a creative, data-driven professional responsible for executing and optimizing Irish Boat Shop’s digital advertising and marketing presence. This role supports sales initiatives while also executing digital advertising that represents Irish Boat Shop across its operations, locations, and services. Working closely with the sales team, the position ensures consistent, effective representation across digital platforms.Key ResponsibilitiesExecute day-to-day digital advertising strategies across multiple platforms, including Google Ads, Facebook, LinkedIn, and other relevant channelsCoordinate overall advertising strategy with the Vice President of Sales to align marketing efforts with sales objectivesSupport company-wide advertising initiatives that promote Irish Boat Shop’s services, capabilities, locations, and overall operationsPlan and support the execution of local marketing and promotional events in collaboration with the sales team and other departments as neededManage and coordinate social media posting across platforms including Facebook, LinkedIn, X, and YouTube, ensuring consistent branding and messagingAssist the sales team in creating engaging, value-driven content for social media and digital marketing campaignsSupport the creation of walk-through videos and visual content showcasing Irish Boat Shop inventory, services, and operationsCreate, execute, and monitor email marketing campaigns to support sales-driven and informational communicationMonitor website performance and recommend improvements to maximize engagement, visibility, and customer experienceTrack campaign performance and recommend adjustments to improve reach, engagement, and effectivenessSupport additional marketing and sales initiatives as assigned by managementQualifications and RequirementsBachelor’s degree in marketing, advertising, communications, or a related field—or equivalent experience in digital marketingHands-on experience with digital advertising platforms such as Google Ads and social media ad managersWorking knowledge of major social media platforms and best practices for business engagementGraphic design skills sufficient to create digital advertisements and marketing visualsStrong written and verbal communication skillsCreative mindset with attention to detail and brand consistencyAbility to manage multiple projects and deadlines in a fast-paced environmentCollaborative, team-oriented approach with the ability to work cross-functionally with sales and leadershipComfortable adapting to evolving digital trends and marketing toolsAdditional RequirementsAbility to support occasional high-season workload fluctuations #J-18808-Ljbffr