Growth Content Specialist

Growth Content Specialist (SEO/GEO) – Alan Join to apply for the Growth Content Specialist (SEO/GEO) role at Alan. 2 days ago – be among the first 25 applicants. About Alan Alan’s vision is to make prevention the new norm of care for all. Our mission is to help people live in good health to 100 while helping employers feel proud, turning health benefits from a cost centre into their most valuable investment. Context Alan is entering a new phase of growth. With more than 1 million members and 45 % year‑over‑year growth on our self‑serve acquisition, we are looking to scale our acquisition efforts in 2026 by bringing in a dedicated copywriting expert to accelerate our growth. SEO and new fields such as GEO (Generative Engine Optimization – optimizing Alan’s visibility in AI search tools like ChatGPT, Perplexity, etc.) are gaining serious momentum. Our goal is to establish structured processes, strategic frameworks, and smooth production cadences to consistently drive leads and conversions across France, Belgium, Spain, and Canada. Your Mission Build and scale the content engine that will make organic search Alan’s #1 acquisition channel across France, Belgium, Spain, and Canada. You’ll work as a duo with our GEO/SEO Growth Marketer and partner with the Growth team to turn content into traffic growth and business impact. Key Missions Accelerating content productionOwn and execute Alan’s content calendar across formats: blog posts, in‑depth guides, landing pages; cover topics our members care about; ship high‑quality work at pace while maintaining Alan’s distinctive brand voice. Drive measurable business impact through strategic contentCreate content that generates awareness (brand & non‑brand traffic), conversions, and positions Alan as a category leader in health insurance; ensure brand coherence as we scale from content execution to strategic narrative ownership. Expand and localize content across marketsAdapt Alan’s content framework for Spain, Belgium, and Canada – respecting local regulations, cultural nuances, and member expectations; build repeatable localization processes; work with local market teams to ensure content is accurate, compliant, and truly resonates. Leverage AI to work smarterBuild custom AI agents to automate research, drafts, and optimization; optimize for AI search (ChatGPT, Perplexity), not just Google; test workflows that let you deliver quality content consistently. What Makes This Role Exciting Shape the future of organic growth at Alan: arrive at the perfect moment as we shift from reactive execution to proactive, data‑driven content strategy. Work at the intersection of content, AI, and health innovation: experiment with cutting‑edge tools and help define what AI‑assisted content production looks like at scale. Multi‑market impact from day one: directly influence Alan’s expansion across France, Belgium, Spain, and Canada. Join a fast‑growing team: collaborate with Marketers, Designers, Engineers. High autonomy and ownership: build systems, make strategic decisions, and execute without hand‑holding. Mission‑driven impact: help people understand and access better health insurance. Level up your skills: train on AI agent creation (Dust workflows) and SEO automation (Semrush for keyword monitoring) to become an AI‑native content operator. Qualifications 2–3 years of content/copywriting experience, with at least 1–2 years in a high‑growth tech or scale‑up environment where you had to do more with less. Exceptional writing craft: write compelling, clear copy across formats (blogs, guides, landing pages). SEO fundamentals: comfortable with keyword research, semantic analysis, and content optimisation tools (SEMrush, Google Search Console, CMS, etc.). Track record of measurable impact: owned a content channel and can show measurable results. Experience balancing brand and performance: navigate the tension between storytelling and optimisation. Operational excellence at pace: create content at volume without sacrificing quality; built or improved content workflows. Data‑informed mindset: analyse performance metrics and iterate based on insights. Curiosity about AI/GEO: excited about LLMs (ChatGPT, Perplexity, etc.) changing content discovery. Languages: fluent in French and English (mandatory). For this role we’re looking for a B level on our grid. Nice‑to‑Have Multi‑market/localisation experience in European scale‑ups. Spanish or Dutch proficiency. Experience in regulated industries (fintech, healthtech, insurtech) where you need to be creative within constraints. Experience working closely with Growth Marketing, Demand Gen, or Product Marketing teams. Previous use of AI agents or content automation tools (Dust, Claude, GPT). Interest in health, insurance, or wellness topics (previous knowledge is a strong bonus). Perks & Benefits Fair rewards – Generous equity packages complement your base salary, for permanent contracts only. Flexible Office – Amazing office space at our Paris HQ, sponsored co‑working hubs or a full‑remote experience with home office equipment sponsorship. All the tools you need – Top‑of‑the‑range equipment: MacBook Pro, keyboard, laptop stand, monitor, and Bose noise‑canceling headphones. Flexible vacation policy and working hours – Organise your time as you wish. Delightful healthcare insurance – Extremely comprehensive health insurance – 100 % contribution covered by Alan for you and your family, for permanent contracts only. Transport – Country‑specific commuter benefits. Learning & Training opportunities – Highly flexible training policy, free books, budget to attend and speak at conferences. Parental leave – Extended parental leave for all new parents, for permanent contracts only. Important Note We hire people, not roles. After reading this job description, if you feel you don’t have all the necessary prerequisites but it matches where you are now or what you’d like to grow into in your next position, we encourage you to apply Not everybody will enter our recruitment process, but all, no matter how underrepresented, should feel free to apply as it can only bring learnings or success. If you identify yourself as a woman: did you know that research shows women often apply only when meeting 100 % of requirements? Remember, this is just a guide, not a checklist. We’ll be thrilled to receive your application Referrals increase your chances of interviewing at Alan by 2x. Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing and Sales Industries Insurance #J-18808-Ljbffr