Client Engagement Project Manager

il y a 1 semaine


Paris, France OTB Temps plein

Maison Margiela is a Paris‑based fashion house founded in 1988 by Belgian designer Martin Margiela. Celebrating unconventional aesthetics and embracing the philosophy that fashion is an art of expression rather than a cult of personality, Maison Margiela offers haute couture, ready‑to‑wear for women and men, contemporary line MM6, footwear, interior design, and accessories, including leather goods, fine jewelry and fragrance.John Galliano was named Creative Director of the house in 2014, bringing his sense of spectacle and creative mastery to the unique ethos of Maison Margiela. Whilst developing his own vision for the house, John Galliano has entirely respected the Martin Margiela state of mind, creating a fascinating organic process.In 2002, the French house became part of OTB. Along with sister brands of the group, Maison Margiela continues pushing the boundaries of modern fashion while preserving its distinctive identity and heritage. En tant que Chef de Projet Engagement Client, vous jouez un rôle clé dans la définition et la mise en œuvre de la stratégie d’engagement client de la Maison. Basé(e) au siège, vous collaborez étroitement avec les équipes Régionales ainsi qu’avec les départements Client, Marketing, Retail et Merchandising du siège pour concevoir et déployer des expériences client impactantes — incluant gifting, événements et trunkshows — qui renforcent la relation client, soutiennent les objectifs commerciaux et incarnent la vision de la Maison à travers tous les marchés. Responsabilités principales : Contribuer à la stratégie CRM & Clienteling S’assurer que les initiatives soient concrètes et activables au niveau local, afin de cultiver l’engagement, la fidélisation et la réactivation des clients. Collaborer avec les équipes du siège pour aligner les actions d’engagement client avec les calendriers marketing/communication et lancements. Élever l’expérience client Définir et concevoir des concepts d’événements clients en cohérence avec l’identité de la Maison et les priorités business. Piloter la stratégie et l’exécution du gifting client : Concevoir et piloter les guidelines saisonniers, encadrer les allocations et évaluer l’impact (KPIs, ROI) Garantir la cohérence globale des événements clients tout en permettant une adaptation et une flexibilité régionales. Orchestrer les trunkshows et animations en boutique Développer et coordonner les formats de trunkshows et les concepts d’animations en boutique, en partenariat avec les équipes Retail et Marketing. Fournir des outils, guidelines et supports opérationnels clairs afin d’assurer une exécution homogène à travers le réseau. Suivre les résultats, partager les meilleures pratiques et améliorer en continu la qualité et l’efficacité des activations. Renforcer la collaboration globale–locale Travailler avec les équipes régionales sur les plans d’engagement client, afin de garantir l’alignement entre la stratégie globale et l’exécution locale. Collaborer étroitement avec les équipes transverses (Retail, Marketing, Merchandising) pour assurer un déploiement cohérent. Recueillir les retours et insights des marchés pour nourrir et ajuster les stratégies futures. Profil recherché : Diplôme de Master en Marketing, Commerce ou domaine équivalent. Minimum 5 ans d’expérience en engagement client, événements, CRM ou retail au sein d’un environnement luxe ou mode. Excellentes compétences en collaboration transversale, notamment avec les équipes Marketing et les interlocuteurs régionaux. Solides compétences en gestion de projet, avec un sens aigu de l’organisation et de la communication. Fluent en Français et Anglais (C1). #MM #J-18808-Ljbffr



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