Paid Search Manager

OverviewPassionate about AI, search innovation, and scaling global impact? This role is for youWe are looking for a Paid Search Specialist to join Hilti Global Paid Media team. In this role, you’ll onboard and manage multiple Market Organizations (MOs) onto our global Paid Search Growth Program, ensuring each market adopts the standardized Google Ads campaign blueprint, localizes it effectively, while respecting local nuances.The Paid Search Specialist owns the campaign performances and will work closely with global stakeholders, local teams, and our global media agency to drive performance, scalability, and governance.Who is Hilti?At Hilti, our dedicated team spans 120 locations worldwide, all united by a shared passion, committed to making construction better. As a trusted partner in productivity, safety, and sustainability, we provide innovative solutions that shape the buildings, roads, and infrastructure essential to daily life.At Hilti, careers are made real by empowering you to explore the possibilities, maximize your potential, own your development, and create meaningful impact every day.What does the role involve?Paid Search ExpertiseDeep knowledge of paid search channels across platforms like Google Ads and Microsoft Ads with a strong focus on ROI and business objectivesExpertise in AI driven search trends and tooling—able to anticipate and respond to Google SGE, Gemini, ChatGPT, Bing Copilot, and other emerging searchAI impacts on SEM strategy.Extensive expertise of keyword research, audience targeting, A/B testing, and budget allocation to continuously improve campaign performanceAnalyze campaign data and performance metrics to derive actionable insights and inform strategic adjustmentsMarket Onboarding & Project ManagementAct as primary liaison between each region, the global paid media team, during the 6–8 weeks onboarding sprint.Own the end-to-end onboarding roadmap, track milestones, risks, and dependencies for 10-15 markets.Enable and oversee localization of the global campaign blueprint, ad copy, keyword sets, extensions, and negatives, by local stakeholders, ensuring quality and strategic alignment.Maintain and evolve the Onboarding Playbook, timelines, RACI, progress dashboards, and other governance assets.Governance & ReportingAdapt the Looker Studio dashboard template for each new market; ensure data accuracy, naming convention compliance, and KPI alignment with the analytics team.Consolidate learnings and feed them into a scalable global governance model (processes, SLAs, documentation, QA checklists).Stakeholder AlignmentEnsure senior level alignment on objectives, timelines, and KPIs across market stakeholders, global paid media leadership, and the external agency, acting as the central escalation point to resolve roadblocks swiftly and communicate decisions clearly.Recommend refinements to the campaign blueprint (structure, negatives, automation settings) based on cross-market insights and agency feedback.What do we offer?At HDMS, you’ll thrive in a dynamic, internationally-minded environment where diverse perspectives fuel innovation and collaboration. We offer close-knit management, stimulating responsibilities, and a culture that balances autonomy with teamwork. You’ll be the owner of your professional development and will have the freedom to design your own career map. Our flexible remote work policy allows you to work from home up to 50% of the time. You’ll also benefit from a fully covered health insurance plan for you and your family at no cost for you, a competitive pension scheme, and an annual solidarity day to support causes that matter to you.Why should you apply?We’re investing more than ever in our digital transformation. As a company whose lifeblood is innovation, we give our customers the next level of digital offerings on an impressive global scale For you, it means unrivalled opportunities to work and develop an international career and really have an impact on the shape of things to come.What you need is4-6 years hands-on Google Ads Search experienceStrong project-management track record (multimarket rollouts)Proven ability to translate global frameworks into local market realitiesExpertise of international search engines, AI-Driven Search Trends and cultural market differences.Ability to work in a cross-functional and global team environment.Confident stakeholder management across seniority levels and culturesStrong analytical skills, generating campaign insights & recommendationsAdvanced Excel skills; familiarity with analytics platforms (GA4) and campaign trackingFluency in English (required for our international environment).Does this sound like you? We look forward to your applicationDuring your interviews, you will meet several members of the digital team including leadership. This way you get to know more about us, and we get to know more about you.Tempted to apply? Click “apply now” and send us your resume (PDF in English version) todayDo you want to know more? Go to https://careers.hilti.com/en/digital-marketing*For non-EU citizens: Please state your eligibility status to work in France and note that if you do not own a valid work permit, Hilti cannot guarantee your final employment due to authority regulations.Join us and #TransformDigitalHilti is an equal opportunity employer and success at Hilti is down to teamwork and ability. #J-18808-Ljbffr