Principal EMEA Product Manager
il y a 2 jours
We are seeking a highly skilled Product Manager to join our EMEA Marketing organization. As a key member of our team, you will be responsible for driving business growth through market intelligence, focused market/competitive analysis, product positioning, development of marketing plans, product launches, and training in coordination with the Sales organization.
Key Responsibilities- Market Development: Assist in the development and execution of EMEA market strategies; Identify clinical/market trends and suggest new product/marketing opportunities; Create and manage Physician training programs; Responsible for the implementation of strategic marketing plans for product areas consistent with the overall franchise goals and Strategic Plan; Develop creative approaches to market existing/new products; Assist in creating reimbursement strategies.
- Product / Market Management: Responsible for developing, coordinating, and executing training for sales force; Facilitate Physician to Physician training and selling; Development of downstream sales tools to support sales execution; Help the local franchises sales force with active field support; Participate in main customer events; Develop and implement launch strategies, including launch package.
- Product Development: Communication of market needs to Global Marketing; Conduct continuous product evaluations and providing feedback to the Global and EMEA Leadership Marketing team; Contribute to prioritization input for new product development.
- Building and Maintaining Relationships: Establish relationships with key thought leaders in the field; Identify key Physician champions for franchise; Develop support structure and relationship with sales representatives and sales management through responsiveness to their questions, needs, and issues; Responsible for developing and maintaining regional key opinion registers; Assist in coordinating Physician symposiums.
- Planning and Analysis: Maintain product forecast, including inventory analysis; Develop operational product launch strategies – identify product roll-out strategy; Franchise/product responsibility for developing competitive strategy and product analysis; Assist in providing market potential/analysis in developing market planning documents that encompass strategic planning, marketing plans, etc.; Understand how product profit/loss is impacted by consignment plans, national contracts, etc.; Responsible for tracking financial performance of product, analysis of issues, and action plan development to achieve revenue objectives; Operate within and assist in the development of the franchise budget (including travel, promotion, advertising, etc.).
- Business, Marketing, or Healthcare studies degree
- 5+ years' work experience in a Product Manager function or equivalent position.
- Experience working within medical device and/or pharmaceutical sector is required, additional experience within the Electrophysiology (EP) franchise is an advantage
- Strong commercial background and proven track record of successful marketing planning and execution resulting in plan achievement
- Strong understanding on the opportunities of digital transformation and customer experience preferred
- Strong business acumen and long-term business planning experience
- Good clinical understanding
- Very good project management skills
- Very good analytical, creative, and out-of-the-box thinking skills are desirable
- Proficient in written and spoken English
- Based in one of the following cities (or close to them): Dusseldorf (Germany), Voisins-le-Bretonneux (France), Hemel Hempstead (UK), Milan (Italy), or Madrid (Spain)
As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.
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