Digital Channel Manager

il y a 1 semaine

Nanterre, Île-de-France VMA GROUP Temps plein
Job Title: Digital Channel Manager

We are seeking a highly skilled Digital Channel Manager to join our team at VMA GROUP. As a Digital Channel Manager, you will be responsible for managing the digital communication strategy across our company website, social media platforms, and other corporate channels.

Main Responsibilities:
  • Develop and maintain a comprehensive content calendar, ensuring alignment with functional, country, and global brand initiatives.
  • Act as a primary liaison and central coordinator with content providers across various business sectors and regions, fostering a robust network of contributors.
  • Identify how to share content in appropriate external (website, social media) and internal channels (the latter in close alignment with employee communications lead).
  • Curate and contribute to the Central Asset Library, incorporating content from Marketing Communications and lead the (outsourced) production or modifying digital assets like videos, GIFs, images, presentations, etc.
  • Analyse Google Analytics data and create dashboards to monitor user experience and content and campaign effectiveness; and to drive continuous improvement.
About You:
  • Bachelor's degree in Communications or Journalism.
  • At least 5 years of experience in similar role.
  • Proven experience in digital content management, preferably within a corporate or agency environment.
  • Prior experience in managing social media strategies and corporate intranet platforms.
  • Strong editorial skills in English (native speaker).
  • Excellent in translating individual facts in a compelling narrative that resonates with external stakeholders.
  • Demonstrated understanding of web analytics and SEO principles.
  • Proficiency in multimedia content creation tools and platforms (Adobe Suite, Canva, etc.).
  • Exceptional project management abilities, capable of overseeing multiple initiatives concurrently.
  • Excellent interpersonal skills with the capability to collaborate effectively across diverse teams and stakeholders.

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