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Data-Driven Analytics Leader

Il y a 2 mois

Paris, Île-de-France coty Temps plein

About Coty

Coty is one of the world's largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skin care, and body care. As a global leader in fragrance and a major player in color cosmetics, Coty's products are sold in over 150 countries around the world.

Our Commitment

Coty and its brands are committed to a range of social causes and strive to minimize its impact on the environment. For additional information about Coty Inc., please visit our website.

The Role

In a rapidly evolving digital landscape, Coty has developed an ambitious data-driven roadmap to facilitate data-led decision-making. As part of the Central Digital team, the Measurement & Advanced Analytics Director will lead media effectiveness and efficiency measurement projects and ensure global consistency in Marketing Mix Modelling inputs and outputs.

Key Responsibilities

  • Media Effectiveness and Efficiency Measurement Lead:
    • Lead data and analytics projects within the Media Efficiency Roadmap.
    • Oversee advanced analytics projects to yield impactful results for the business and marketing teams.
    • Coordinate with agencies, global media, and procurement.
    • Implement and manage tracking dashboards and reporting processes, ensuring alignment with project objectives and providing regular updates to stakeholders on progress and metrics.
  • Marketing Mix Modelling Expert:
    • Serve as the day-to-day contact with market x brands program rollout coordinator to ensure global consistency of MMM results.
    • Ensure global consistency of data used in the measurement framework for launched markets and brands.
    • Define and track measurement standards, and validate model robustness.
    • Ensure global consistency of calculation methods (e.g., how competitor impact is calculated and defined).
    • Oversee the consolidation of results.

Key Contacts

  • Internal:
    • The Central Digital Team
    • Data Hub
    • A&CP cockpit
    • Markets Media & Trade teams
    • Global Brand teams
  • External:
    • Media Agencies
    • Data and BI Agencies incl. Ekimetrics, Artefact,...

Requirements

  • Professional with 10+ years of experience in MMM and Media/Marketing Analytics
  • Proficiency in statistical analysis and data modeling
  • Expertise in data interpretation and deriving actionable insights
  • Strong mathematical and quantitative skills
  • Proficiency in data analytics platforms, database, & computation, visualization tools (SQL, Python, Databricks, Jupyter Notebooks, R, Github, PowerBi etc)
  • Deep understanding of marketing mix modeling techniques
  • Knowledge of media planning and buying processes
  • Understanding of media data technologies and tools
  • Good understanding of the different analytics & measurement approach as well as their implication in the ad tech/mar tech architecture & flow design;
  • Degree in Data Science, Marketing Analytics, Statistics or Economics.
  • Entrepreneurial and proactive, outside-of-the-box thinking.
  • Highly disciplined and rigorous.
  • Good project management skills and excellent communication and interpersonal skills with ability to convey and package technical findings in layman's terms.
  • Very good level of English written and orally. French is a plus.