Pro Retailer Channel Program Manager

il y a 4 jours


PoulelesÉcharmeaux, Auvergne-Rhône-Alpes, France Schneider Electric Gruppe Temps plein
Job Description

**Mission Statement**

The mission of this role is to develop, implement, and drive the channel marketing strategy for the Pro Retailer customer base in Francophone Africa & Islands cluster, with a focus on Moroccan & Algerian markets.

**Key Responsibilities**

  • Develop and lead the channel marketing plan for Pro Retailers to drive partner engagement and brand loyalty.
  • Establish and oversee marketing plans, budgets, and programs to effectively implement business strategies and objectives.
  • Conduct regular sales meetings, discuss and review implementation of strategies, and provide marketing guidance to salespeople.
  • Evaluate customer research, market conditions, competitors' data, and implement marketing plan changes as needed.
  • Contribute to strategic planning and decision-making at management team level to develop and implement a business strategy that aligns with the organization's overall vision.
  • Conduct regular channel visits to understand customers' needs and provide appropriate support to eliminate roadblocks.
  • Collaborate with other groups, including offer marketing, sales, finance, marcom, to ensure a holistic delivery of product and services to customers.
  • Preside in the monthly offer review and ensure consistent and effective management of the channel and offer.
  • Lead and direct the sales team to ensure that the strategy is implemented effectively, consistently, and in accordance with established guidelines.

**Key Stakeholders**

Work in close coordination with:

  • Sales Teams (KAM, Field & Inside Sales)
  • Marcom, SMA & Digital Customer Experience teams
  • Other Channel & Segment leads X-BU

**Requirements**

  • 3+ years of channel management experience in B2B or B2C
  • Knowledge of Pro Retailer and electrical market
  • Experience with digital programs and customer campaigns


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