Product Marketing Manager
il y a 2 semaines
SBS is a global financial technology company that's helping banks and the financial services industry to reimagine how to operate in an increasingly digital world. Our cloud platform offers clients a composable architecture to digitize operations, ranging from banking, lending, compliance, to payments, and consumer and asset finance.
As a Product Marketing Manager at SBS, you'll be at the forefront of driving the success of our cutting-edge solutions within the Fintech and SaaS ecosystem. Your mission will be to craft innovative strategies that not only highlight the unique value of our offerings, but also demonstrate their transformative impact on our diverse client markets.
Key Responsibilities- Develop and execute dynamic go-to-market plans that translate complex technical features into compelling narratives.
- Design impactful product collateral across a variety of channels, including high-engagement presentations, persuasive client case studies, robust sales enablement materials, and optimised website content.
- Partner with product managers and sales teams to drive customer retention and upsell strategies.
- Leverage market research and customer feedback to craft strategic insights that inform product positioning and messaging.
- Work closely with the broader marketing team to conceptualise and execute innovative demand generation programs that spotlight the real-world impact of our products through customer success stories and case studies.
We're looking for passionate individuals with ambitions to make a significant impact in Fintech and SaaS industries. The ideal candidate will have:
- Native/Near-native English Language Skills.
- Industry Passion: A strong enthusiasm for or experience within the Fintech sector, with a desire to grow and stay ahead of industry trends.
- Proven Experience: A solid background (2+ years minimum) in product marketing or product management within a tech company or financial institution.
- Communication Mastery: Exceptional written and verbal communication skills, with the ability to distil complex technical concepts into accessible, impactful messages for a variety of audiences.
- SaaS Expertise: Experience in marketing SaaS solutions, with a proven track record of bringing technical products and services to life.
- Attention to Detail: A sharp eye for detail and quality, with the ability to articulate a product's value proposition in a way that resonates with customers and aligns with their needs.
- Collaborative Leadership: Excellent interpersonal and management skills, with a talent for working collaboratively across teams, particularly with product managers and sales.
- Strategic Thinking: Strong ability to develop and implement marketing strategies and campaigns that are informed by both quantitative data and qualitative insights.
- Proactive, Organised Mentality: High-level organisational and project management skills, ensuring that you can manage multiple priorities and deliver on time.
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