Senior Business Intelligence Analyst
il y a 1 semaine
Job Title: Senior Data Analyst
Job Summary:
We are seeking a highly skilled Senior Data Analyst to join our Insights & Data Solutions team at Dailymotion Advertising. As a key member of our team, you will be responsible for developing and improving business analysis frameworks for our global advertising clients. You will work closely with various stakeholders, including sales and marketing teams, to drive new data opportunities and provide actionable insights to optimize campaign measurement and audience targeting.
Key Responsibilities:
- Develop advanced analysis frameworks and interactive dashboards for various insight products, including post-campaign analysis, pre-campaign planning, and audience profiling.
- Conceptualize and start data projects with tech, product, and core data teams to enhance insights and marketing strategies.
- Manage and mentor a team of data analysts, fostering a collaborative and innovative environment.
- Use Dailymotion's diverse data sources to identify new features, create prototypes, and deliver proof of concepts that improve insight products.
- Document new features and processes thoroughly, providing onboarding and ongoing training for teams to use data and insights effectively.
Requirements:
- 3-5 years of experience in data analysis, preferably in media agencies, ad tech companies, marketing analytics, or related fields.
- Advanced expertise in BigQuery, SQL, Data Studio, Tableau, and Python.
- Digital marketing knowledge, including clustering, targeting techniques, persona creation, market research, and consumer behavior analysis.
- Exceptional attention to detail and problem-solving skills, with the ability to translate business needs into data requirements and vice versa.
- Strong project management skills, with the ability to work independently and manage uncertainties.
- BS or MS in a quantitative field, management, or equivalent experience.
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