Marketing Partnership Specialist

il y a 3 jours


Paris, Île-de-France Eurostar Temps plein

Activités du poste

Marketing Partnership

Vous participez activement à l'activation et à la mise en place de partenariats sur l'ensemble des marchés Eurostar, afin de s'engager auprès des clients du secteur des loisirs et des affaires, d'améliorer leur expérience grâce à de nouveaux services ou d'avantages exclusifs, et de renforcer la considération de la marque, les ventes et la fidélisation des clients.

Responsabilités

  • Contribuer à la feuille de route des partenariats et la mettre en œuvre
  • Participer activement à la bonne exécution du plan d'activation du partenariat
  • Contribuer à l'identification et/ou à la sélection des marques pertinentes avec lesquelles s'associer, conformément au cadre mondial et à la feuille de route stratégique
  • Support dans les tâches quotidiennes liées à la gestion des partenaires : répondre/prioriser/faire le suivi des demandes des nouveaux partenaires, soutenir les tâches administratives (réservation de billets, etc.)
  • Collaborer avec les parties prenantes internes et externes
  • Coordonner la mise en place de nouveaux partenariats, de la planification des activités à leur mise en œuvre dans les termes et délais convenus
  • Travailler en collaboration avec les contributeurs internes directs pour préparer, lancer et faire le suivi du plan d'activation (c'est-à-dire le studio, les relations presse, les médias sociaux, le CRM...)
  • Travailler en collaboration avec les autres départements pour assurer l'alignement et la cohérence avec la marque et la stratégie de l'entreprise (principalement les départements de marque, de vente et auxiliaires)
  • Travailler en collaboration avec des parties prenantes externes plus larges pour développer des activations marketing efficaces - conjointement ou séparément - à des moments clés de l'année
  • Surveiller et rendre compte des performances des partenariats marketing
  • Définir et suivre des KPI spécifiques à suivre afin de mesurer le succès, adaptés au type de partenariat (trafic, ventes, NPS, capital de marque, acquisition/fidélisation client...)
  • Recueillir les commentaires des propriétaires de canaux concernant les performances d'activation des partenariats (CRM, Social, etc.)
  • Produire et partager des présentations de rapports incluant le retour sur investissement et les principaux apprentissages
  • Suggérer des opportunités d'amélioration en fonction de la performance et de l'impact des partenariats


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