Digital Media Strategist

il y a 3 semaines

Paris, Île-de-France Amazon Temps plein
Job Title:

Marketing Manager, Performance Media, Shipping EU

Job Description:

Amazon Shipping EU is seeking a Senior Marketing Manager to lead media planning and media buying across both Performance and Brand channels. The ideal candidate will have strong skills in all areas of paid marketing, including media planning, buying, and optimization, as well as internal and vendor relationships.

The successful candidate will be responsible for setting the vision of their media program, bringing new innovative ideas, and implementing them successfully at every stage of the process from strategy, sourcing, QA, and optimization. They will use internal and industry data to recommend and execute paid marketing plans across digital performance paid channels.

The role requires a high level of comfort navigating ambiguity, a passion for testing and scaling learnings beyond their immediate team, and the ability to investigate complex challenges and effectively influence cross-functional stakeholders.

Key Responsibilities:
  1. Manage end-to-end paid marketing strategy and execution for performance channels
  2. Partner with tech, analytics, finance, and Amazon central channel teams to optimize campaigns and deliver efficiency gains
  3. Monitor and analyze paid media metrics to evaluate campaign performance, optimize strategies, maximize audience engagement, and develop new metrics to demonstrate value and business impact of our media tactics
  4. Report on paid marketing efficacy (scale and efficiency) based on the media mix, conduct financial analysis of business opportunities to meet and exceed goals, and report on progress to goals with senior leadership
  5. Identify opportunities for paid marketing automation and partner with external agencies/vendors and our product teams to estimate impact and define business requirements
Requirements:
  • 5+ years demonstrable experience within the media buying industry (designing and managing campaigns)
  • Experience in e-commerce, digital products, or entertainment industries
  • Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
  • Experience in marketing or marketing research
  • Experience using data and metrics to measure impact and determine improvements
  • Experience presenting metrics and progress to goal to senior leadership
About Amazon:

Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice to know more about how we collect, use, and transfer the personal data of our candidates.

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