Digital Marketing Strategist

il y a 3 semaines


Paris, Île-de-France Becker & Consulting Temps plein
About the Role

We are seeking a highly skilled Digital Marketing Strategist to join our team at Becker & Consulting. As a Senior Paid Search Consultant, you will play a key role in helping our clients thrive in the digital landscape.

Key Responsibilities
  • Develop and deliver comprehensive digital marketing plans and campaigns, aligned with business objectives and client goals.
  • Produce engaging content for various customer audiences and channels, including email, social media, blogs, and online advertising.
  • Oversee company social media activity, supporting business development and stakeholder engagement.
  • Evaluate plans, campaigns, and marketing activities to drive better client outcomes.
  • Analyze account structure and create audits to inform strategic decisions.
  • Design and implement email content and newsletters to follow up on customer inquiries.
  • Stay up-to-date with the latest paid social trends and best practices.
  • Lead the delivery of paid media strategy for clients and collaborate with stakeholders to achieve best-in-class B2C campaigns.
Requirements
  • At least 4 years of experience in paid search, with a strong affinity for numbers and data-driven decision making.
  • Strong sales, negotiation, and communication skills, with the ability to articulate complex ideas to internal and external stakeholders.
  • Passion for the digital ecosystem and experience in creating engaging content, such as blog posts, articles, and emails.
  • Strong knowledge of marketing and web analytics tools, including Google Ads, Google Analytics, and Eulerian.
  • Experience managing multiple digital channels to support overarching campaign strategies.


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