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Marketing Manager

Il y a 2 mois


Paris, Île-de-France Scalapay Temps plein
Marketing Manager - Lead Generation and Retention

We are seeking a dynamic Marketing Manager to join our team and drive our lead generation, nurturing, and brand retention strategy across France. As the Marketing Manager, you will play a crucial role in strengthening Scalapay's positioning and supporting the Sales team in acquiring new brand partners.

Key Responsibilities:
  • Increase Scalapay's awareness in the French market
  • Generate new leads through cross-channel marketing activities (SEM, SEO, social media, PR, events, ABM, content management, etc.)
  • Develop and execute co-branded marketing packages to retain new and existing brand partners
  • Work closely with sales, performance marketing, content, and partnership teams to leverage business insights and improve marketing activities
  • Monitor and analyze marketing performances, report on KPIs, and make data-driven decisions to optimize outcomes (ROI)
Requirements:
  • Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred)
  • Proven +3 years of experience in marketing roles, preferably selling tech into enterprise retail and/or media agencies
  • Good understanding of the French retail trade media and events landscape
  • Creative thinking and problem-solving abilities to develop innovative marketing solutions
  • Native or near-native French language proficiency and full work proficiency in English
What We Offer:
  • An interview with Federico, our Head of Marketing
  • A Case Study to prepare at home and debrief in person at the Paris office with our CMO, Head of Marketing, and Country Manager France

We look for talent, not people who tick all our boxes. We pay attention to what you share here, so use this opportunity to stand out with evidence, proof points, and numbers.