Trade Marketing Specialist France
il y a 5 jours
The Trade Marketing Specialist will be responsible for analyzing customer portfolio performance, conducting customer annual performance analysis, and providing recommendations for customer annual assortment and activation. They will also track customer annual assortment targets performance and manage customer sales activation, including annual loyalty plan definition, development, and tracking, as well as annual promotional plan definition, development, and tracking.
Main Interactions
- The Trade Marketing Specialist will work closely with Area Sales Managers and teams to guide and support on customer sell-in and sell-out optimization via assortment and trade marketing activations.
- They will be in direct contact with customers on these topics.
- They will work with the Central Trade Marketing Team on performance analysis and assortment recommendation.
- They will brief the Central Trade Marketing Team on sell-in/out activation needs.
- They will work with the Sales Enablement Team on educational content delivery to sales teams.
- They will work with the Revenue Management Team to identify business opportunities based on customer performance, define, and propose mitigation activities needed and related budget.
Education & Background
The ideal candidate will be a university graduate with a marketing or commercial major and at least 5-8 years of experience in marketing and commercial roles.
Skills & Knowledge
The Trade Marketing Specialist should have strong analytical skills, customer sensitivity, and knowledge, as well as the ability to work with cross-functional teams. They should also have project management skills and be fluent in English.
This role is an exciting opportunity to join Goodyear's team and contribute to the company's success.
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