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Paid Social Media Strategist

Il y a 2 mois

Paris, Île-de-France BYD FRANCE Temps plein
About the Role

The Marketing Department within BYD France is responsible for developing and implementing tailored marketing strategies to drive business objectives and deliver results. Our team works collaboratively to optimize brand visibility, increase market share, and drive business growth within the European market.

Key Objectives and Responsibilities
  • Deliver social media plans for France marketing team
  • Optimize and report on all campaigns – sharing results with wider team
  • Work with creative team to ensure best practice creative is used
  • Assist with quarterly and annual planning of marketing budgets
Key Results
  • Web traffic and leads driven by media campaigns
  • Increasing engagement and performance of social media campaigns
  • Improving brand awareness and image of BYD in the France
The Person

We are looking for a Paid Social expert to lead the strategic and tactical execution of the paid social campaigns. You will ensure the paid social media strategy is executed, implementation and optimization goals are achieved, and client's targets are met as efficiently as possible. Campaigns will be a mix of branding and direct response. You will work with partners including Meta, Pinterest and TikTok.

Requirements
  • University Degree in Marketing, Sales, or commercial disciplines
  • Effective and fluent communicator in French and English
  • Excellent Microsoft office skills
  • Experience in social media planning and execution of 360 campaigns
  • Understanding of media market and key media owners, Meta and TikTok
  • Knowledge of current digital media landscape and ability to optimize performance campaigns
  • Customer-oriented mindset
  • Excellent communications and interpersonal skills
  • Able to prioritize and work proactively with efficient time management skills
  • Resilient and open-minded
  • Results-oriented. Ability to work to deadlines, hands-on approach, motivated to get results
  • Connected with our Mission and a more sustainable Future
What We Offer
  • Performance and experience-based competitive remuneration
  • 25 days annual leave + additional holidays
  • Company phone and Commuting and meal allowance
  • Department & company-wide teambuilding events
  • An exciting opportunity to lead the European transition to Zero Emissions transportation and de-carbonization of the economy