Data Insights Strategist

il y a 6 jours


Paris, Île-de-France Velvet Consulting Temps plein

About Velvet Consulting

We are a true hybrid of expertise: data, tech, digital, marketing all built around a "Customer-Centric" approach. As part of the WPP group, the world leader in communications, through VML, we create an integrated offering of consulting and agency services.

Our customer-centric approach fosters real synergies across professions

This partnership gives us a truly international dimension.

More than 200 professionals are mobilized around cross-functional and tailor-made missions in response to our clients' challenges.

Our core values are symmetry of attention: We are inherently "customer-centric" and "people-centric." The fulfillment of our team members is at the heart of our value creation.

All our positions are open to people with disabilities.

Velvet's Promise

  • We offer a humane and fulfilling work environment. Our generalist positioning provides a comprehensive view of the Customer Experience field.

What We Offer

We provide reimbursement of transportation costs (up to €15,000 per year), a meal card of €11/day, English classes, regular team-building events, and social gatherings.

To join our Data team of around sixty consultants, we are recruiting senior Data Consultants to strengthen our Data Customer Insights team. You will contribute to improving customer knowledge and providing decision support to marketing teams. Your main responsibilities include:

  • Analyzing customer behavior
  • Segmentations
  • Scoring (churn, propensity, etc.)
  • Campaign performance analysis, etc.

You will manage projects end-to-end and be involved in all phases, from briefing to presenting results and marketing recommendations to clients. As an experienced consultant, you may also mentor interns or junior consultants on client projects if desired.

Profile

A Master's degree in statistics, science, or econometrics is required. Significant experience in marketing, ideally in a consulting environment, is essential. You should be particularly interested in the strategic and operational application of data for customer insights and Marketing/Sales actions.

You are eager to take ownership of projects within a dynamic team, contributing to internal initiatives specific to the data Business Unit (e.g., CV and organizational chart revamps, recruitment test revisions).

You are the right fit for us if you possess the following technical & statistical skills:

  • Simple and advanced descriptive analysis,
  • Predictive analysis,
  • Scoring model development,
  • Implementation of operational segmentations,
  • Time series analysis,
  • Population adjustment methods,
  • Structural equations,
  • Expertise in a statistical programming language: Python, R, SAS, SQL, Dataiku, Tableau/Power BI.
  • You are also interested in advanced methodologies such as Machine Learning, Deep Learning, and Artificial Intelligence.

Additionally, you have complementary Marketing skills:

  • Providing marketing recommendations,
  • Calculating ROI,
  • Customer acquisition, loyalty, and retention,
  • Identifying potential, value, and customer lifetime.

Salary Information

The estimated annual salary for this position is approximately €80,000, depending on experience and qualifications.


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