Senior Life Sciences Marketing Specialist
il y a 1 semaine
Depixus is a leading company in the life sciences industry, dedicated to advancing scientific understanding and revolutionizing the field of biophysics. We are seeking a seasoned life science marketer with a deep understanding of the drug discovery landscape, a knack for deciphering industry dynamics, and a drive for impactful strategies.
This position is tailor-made for passionate, highly organized communicators who thrive in a collaborative environment. As a critical member of our Marketing team, you will collaborate closely with R&D product development and the commercial teams to craft compelling narratives, develop innovative campaigns, and strategize go-to-market approaches for our life sciences solutions.
Key Responsibilities- Customer Journey Mapping: Define the customer journey and spearhead the development of targeted messaging and marketing campaigns to elevate brand engagement across all touchpoints.
- Cross-Functional Collaboration: Work closely with product development, sales, and application science teams to craft compelling value propositions and refine product positioning based on market insights.
- Go-to-Market Strategies: Drive the development of comprehensive go-to-market strategies for new and existing products, creating compelling internal and customer-facing materials that articulate product value.
- Content Creation: Collaborate with cross-functional teams and produce captivating written and visual content, including case studies, white papers, videos, website copy, and blog posts.
- Market Insights: Immerse yourself in the market, gathering qualitative feedback from clients and staying abreast of industry trends through participation in events and conferences.
- Minimum of five years in life sciences B2B marketing or significant industry experience in drug discovery, focusing on targeting drug discovery scientists or related roles.
- Bachelor's degree or higher in a related scientific discipline.
- Proficiency in MS Office, and familiarity with marketing automation software (e.g., HubSpot) and CRMs (e.g., Salesforce).
- Passion for solving challenging problems using data-driven approaches.
- Excellent communication and interpersonal skills with the ability to effectively engage with diverse stakeholders, including scientists, researchers, and decision-makers.
- Ability to work independently and manage multiple projects simultaneously.
- Willingness to travel frequently to customer sites, conferences, and other events. Up to 25% travel.
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