Digital Marketing Strategist for AI Coach
il y a 1 semaine
Join us at Valence, where we're transforming the future of leadership development with our innovative AI coaching platform. As our Demand Generation Manager, you'll be responsible for driving demand for our AI coach through strategic digital marketing initiatives. You'll develop and execute multi-channel demand generation campaigns that captivate, engage, and convert enterprise prospects.
This is a high-impact role that requires strong analytical skills, familiarity with growth marketing tools, and a passion for testing and iterating on new campaigns to optimize growth. You'll collaborate closely with our sales, product, and customer success teams to ensure that our growth marketing initiatives align with broader company goals and drive tangible, measurable results.
About the Role
- Demand Generation: Develop and execute multi-channel demand generation campaigns to drive lead generation
- Campaign Analytics: Utilize marketing automation and CRM tools to manage and track campaign performance using key metrics such as open rates, click-through rates, and conversion rates
- Organic Growth: Utilize Google Analytics and Google Tag Manager to understand and improve conversion rates, SEO, and SEM
- Audience Segmentation: Organize and refine email marketing lists based on attributes such as user behavior, demographics, and other pertinent data to deliver targeted and personalized content
- Attribution: Build out the foundation to track campaign attribution and present regular insights to guide ongoing campaign optimization
About Valence
We're a Series A B2B SaaS company, backed by Insight Partners, that's pioneering the first generative AI leadership coach for large enterprises. Our mission is to transform how the world's biggest companies approach learning and development, helping teams work better together.
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