Haus Manager
il y a 3 semaines
Job Description
To lead all FR-focused VIP and PR/cultural activations that take place at the Haus, including:
- To support all Global-focused VIP and PR/cultural activations that take place at the Haus, including:
- To be the lead and expert on VIP and high talents for Haus Paris (Tiers 1 in Fashion, cinema, music, art, sport, ... industries).
- To oversee all FR/Global celebrity seeding to ensure the most relevant and brand-appropriate talents are wearing Levi's on and off screen.
- To develop Haus product assortment ordering best-of-the-best product (only Tiers 1 and Collaboration).
- To lead in developing highly innovative center of culture program in the areas of pop culture, film, television, celebrity, entertainment, music and Fashion, ... outside and inside Haus:
- Product placement: dedicated customization, red carpets, celebrities event opportunities (Cannes, Deauville, Hyères, Cesar, FW, ...)
- Event program about Parisian culture
- To manage the Haus Paris Team (Haus showroom specialist and Haus Tailor) and the supporting VIP Agency.
- To follow-up and analysis of Haus performance (Reporting)
Responsibilities
- To implement the Haus strategy and tools within the french subsidiary in line with awareness objectives and Global /Cluster/Local PR strategy
- To build out Haus Paris programming alongside South Marketing Director, FR Brand Manager and PR & Brand Program Manager.
- To lead all Levi's Haus Paris culture program / event
- To lead and oversee all FR/Global seeding programs (seasonal, collabs, etc.), with a focus on celebrity and high talents (Tiers 1 in Fashion, cinema, music, art, sport, ... industries)
- To book talent for Haus and brand events and programs, inclusive of cross-functional team needs - FR PR, South PR, Channel, ...
- To lead, develop, and oversee celebrity/ stylist outreach for presence in media, as well as to costume and wardrobe designers for appropriate film / tv placement opportunities.
- To maintain and constantly develop manager, agent, and publicist relationships for all VIP and talent partnerships and seedings.
- Responsible for the Haus product assortment strategy.
- To manage Haus Paris team direct reports (Haus specialist and Haus Tailor).
- To manage VIP Agency which supports Haus Paris with seeding execution, events, fittings, etc.
- To communicate effectively and frequently across the organization & work cross-functionally with all teams – PR, Social, Channel, ...
- To work in tandem with PR team to suggest and book talents for ongoing Brand Ambassador program.
- To manage Haus budget.
- Reporting – program recaps, weekly Haus recaps, etc.
- Follow-up and analysis of Haus performance
- Active watch on competitor's PR/VIP actions and good knowledge of new and trendy concepts / places in Paris and in France
Qualifications
- Bachelor's degree or relevant work experience equivalent.
- Min. of 5 years PR / VIP experience
- Professionalism and maturity, being able to manage a team / agency
- Demonstrated ability to independently lead moderate to complex projects.
- Excellent communication and collaboration skills
- Strong PR and celebrities' network – Mandatory
- Strong production event skills
- Strong planning and organizational skills
- Must be able to multitask
- Curious and flexible
- Passionate about PR relations and Fashion & Lifestyle
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