Trade Marketing Specialist France- CDD- H/F

il y a 2 semaines

Courbevoie, Île-de-France Goodyear Temps plein

Location: France - La Défense

This is a temporary position (9-month maternity cover)

Main Responsibilities:

  • Customer portfolio performance analysis
  • Customer annual performance analysis (customer audit)
  • Customer annual assortment and activation recommendation
  • Customer annual assortment targets performance tracking
  • Customer sales activation management
  • Annual loyalty plan definition, development, and tracking (sell in/through incentives not related to pricing)
  • Annual promotional plan definition, development, and tracking (sell out promotions management)
  • Annual customer merchandise/assets need definition, delivery management, and tracking
  • Customer trade marketing budget management (projection of needs vs targets, allocation across activities, tracking of ROI)
  • Customer relationship support
  • Localization and delivery of customer engagement calendar (newsletters, events, ad hoc contents etc...)
  • Customer presentations on assortment and activation plans reco.
  • Sell in Sales team support
  • Localization and delivery of sales activation calendar (pitch decks)
  • Supports sales enablement team on educational content cascade

Main interactions:

  • Works on a daily basis with Area sales managers and teams to guide and support on customer sell in and sell out optimization via assortment and trade marketing activations. Is in direct contact with customers on those topics
  • Works with Central trade marketing team (customer perf analysis mgr) on performance analysis and assortment recommendation
  • Works with Central trade marketing team (customer sales activation manager) to brief on sell in/out activation needs
  • Works with Central trade marketing team (sales content manager) to input on and localize Actionable and Educational content of the sales activation calendar
  • Works with Sales enablement team on educational content delivery to sales teams
  • Works with Revenue management team to identify business opportunities based on customer performance, define and propose mitigation activities needed and related budget

Education & background

University graduate with marketing or commercial major

At least 5-8 years of experience in Marketing and commercial roles

Skills & Knowledge

  • Strategic influencing
  • Holistic business acumen
  • Strong Analytical skills
  • Customer sensitivity and knowledge
  • Ability to work with cross-functional teams
  • Project management
  • Fluent English

Cette offre vous intéresse? Alors n'hésitez pas à postuler

Vous bénéficierez d'un accompagnement dédié pour vous donner toutes les chances de réussir lors de cette nouvelle expérience professionnelle

  • Trade Marketing Specialist France- CDD- H/F

    il y a 1 mois

    Courbevoie, Île-de-France Goodyear Temps plein

    Job Title: Trade Marketing Specialist France- CDD- H/F Job Summary: We are seeking a highly skilled Trade Marketing Specialist to join our team in France. As a Trade Marketing Specialist, you will be responsible for analyzing customer portfolio performance, developing customer annual assortment and activation recommendations, and managing customer trade...

  • Trade Marketing Specialist France- CDD- H/F

    il y a 1 mois

    Courbevoie, Île-de-France Goodyear Temps plein

    Main Responsibilities:The Trade Marketing Specialist France- CDD- H/F will be responsible for analyzing customer portfolio performance, conducting customer annual performance analysis, and recommending customer annual assortment and activation plans. They will also track customer sales activation management, define and develop annual loyalty and promotional...

  • Trade Marketing Specialist France- CDD- H/F

    il y a 4 semaines

    Courbevoie, Île-de-France Goodyear Temps plein

    Job Title: Trade Marketing Specialist France- CDD- H/F Job Summary: We are seeking a highly skilled Trade Marketing Specialist to join our team in France. As a Trade Marketing Specialist, you will be responsible for analyzing customer portfolio performance, developing customer annual assortment and activation recommendations, and managing customer trade...

  • Trade Marketing Specialist France- CDD- H/F

    il y a 1 mois

    Courbevoie, Île-de-France Goodyear Temps plein

    Job DescriptionLocation: La Défense, FranceWe are seeking a highly skilled Trade Marketing Specialist to join our team at Goodyear. As a Trade Marketing Specialist, you will be responsible for analyzing customer portfolio performance, developing customer annual assortment and activation recommendations, and managing customer trade marketing budgets.Main...

  • Trade Marketing Specialist France

    il y a 1 mois

    Courbevoie, Île-de-France Goodyear Temps plein

    Job DescriptionLocation: La Défense, FranceWe are seeking a highly skilled Trade Marketing Specialist to join our team in France. As a Trade Marketing Specialist, you will be responsible for analyzing customer portfolio performance, developing customer annual assortment and activation recommendations, and managing customer trade marketing budgets.Main...

  • Trade Marketing Specialist France- CDD- H/F

    Il y a 2 mois

    Courbevoie, Île-de-France Goodyear Temps plein

    Job SummaryWe are seeking a skilled Trade Marketing Specialist to join our team in France. As a Trade Marketing Specialist, you will be responsible for analyzing customer portfolio performance, developing customer annual assortment and activation recommendations, and managing customer trade marketing budgets.Main ResponsibilitiesAnalyze customer portfolio...

  • Trade Marketing Specialist France

    il y a 2 semaines

    Courbevoie, Île-de-France Goodyear Temps plein

    Main ResponsibilitiesWe are seeking a highly skilled Trade Marketing Specialist to join our team in France. The ideal candidate will have a strong background in marketing and commercial roles, with a minimum of 5-8 years of experience.The successful candidate will be responsible for:Analyzing customer portfolio performance and providing recommendations for...

  • Trade Marketing Specialist France- CDD- H/F

    il y a 2 semaines

    Courbevoie, Île-de-France Goodyear Temps plein

    Main ResponsibilitiesAs a Trade Marketing Specialist, you will be responsible for analyzing customer portfolio performance, conducting customer audits, and providing recommendations for customer assortment and activation. You will also manage customer sales activation, track customer sales targets, and support customer relationship management.Main...

  • Trade Marketing Specialist France

    il y a 3 semaines

    Courbevoie, Île-de-France Goodyear Temps plein

    Location: La Défense, FranceThis is a temporary position (maternity cover) for 9 months.Main Responsibilities:• Analyze customer portfolio performance and provide recommendations for improvement.• Conduct customer annual performance analysis and provide audit reports.• Develop and track customer annual assortment and activation plans.• Manage...

  • Trade Marketing Specialist

    Il y a 2 mois

    Courbevoie, Île-de-France Goodyear Temps plein

    Job Overview:This is a temporary role based in France, covering a 9-month maternity leave. The job involves analyzing customer portfolio performance, conducting customer audits, recommending assortment and activation strategies, managing sales activation, budgeting, and maintaining customer relationships.Main Responsibilities:Conduct thorough analysis of...

  • Trade Marketing Expert for Goodyear France

    il y a 2 semaines

    Courbevoie, Île-de-France Goodyear Temps plein

    Job Summary:This is a temporary position (9-month maternity cover) as a Trade Marketing Specialist for Goodyear FranceMain Responsibilities:Customer portfolio performance analysis and optimizationCustomer annual performance analysis and auditCustomer annual assortment and activation recommendationCustomer annual assortment targets performance...

  • Trade Marketing Manager

    il y a 2 semaines

    Courbevoie, Île-de-France Goodyear Temps plein

    The Trade Marketing Manager will play a critical role in driving sales growth through effective trade marketing strategies. Key responsibilities include:Defining and developing annual promotional plans to drive sales growthManaging customer trade marketing budgets to ensure alignment with business targetsCollaborating with the central trade marketing team to...

  • Marketing Specialist Motorcycle

    il y a 4 semaines

    Courbevoie, Île-de-France Goodyear Temps plein

    Position OverviewGoodyear, un leader mondial dans l'industrie des pneus, recherche un spécialiste marketing pour activité moto. Ce poste est basé à La Défense, en France.ResponsabilitésProduct Management : Gestion des produits, des campagnes de vente et des budgets.Trade Marketing execution : Exécution des campagnes de vente, gestion des budgets et...

  • Marketing Specialist for Goodyear France

    il y a 2 semaines

    Courbevoie, Île-de-France Goodyear Temps plein

    Key Responsibilities:Customer portfolio performance analysis and optimizationCustomer annual performance analysis and auditCustomer annual assortment and activation recommendationCustomer annual assortment targets performance trackingCustomer sales activation management and optimizationAnnual loyalty plan definition, development, and trackingAnnual...

  • Traders Média Spécialistes

    il y a 2 semaines

    Courbevoie, Île-de-France HSBC Temps plein

    Découvrez notre offre de posteVous cherchez un emploi qui vous permettra de travailler dans un environnement dynamique et en constante évolution ?Nous sommes une agence de médias qui regroupe les meilleures agences de Publicis Groupe en France : Zenith, Starcom, Blue 449,...Notre équipe est composée de professionnels expérimentés qui travaillent...

  • Spécialiste Marketing Activation Moto

    il y a 3 semaines

    Courbevoie, Île-de-France Goodyear Temps plein

    Présentation du posteL'entreprise Goodyear, leader mondial de la fabrication de pneus, recherche un Spécialiste Marketing Activation Moto pour renforcer son équipe de marketing. Ce poste est basé à La Défense, en France.Compétences requisesExpérience de 3 ans minimum dans l'environnement du moto/tireConnaissance de l'industrie du...

  • Marketing Specialist Motorcycle

    il y a 3 semaines

    Courbevoie, Île-de-France Goodyear Temps plein

    Position OverviewGoodyear est l'une des plus grandes entreprises de pneus au monde. Nous sommes à la recherche d'un spécialiste marketing pour notre équipe de moto.ResponsabilitésProduct Management : Gestion des produits, planification et suivi des budgets.Trade Marketing execution : Exécution de la stratégie de marketing commercial, gestion des...

  • Spécialiste Commercial Trade France

    il y a 5 jours

    Courbevoie, Île-de-France Goodyear Temps plein

    Fonctions clés : • Analyse de la performance du portefeuille client : • Analyse annuelle de la performance client (audit client) • Recommandations d'assortiment et d'activation annuelles pour le client • Suivi de la performance des objectifs d'assortiment annuels pour le client • Gestion de l'activation de vente pour le client : •...

  • Marketing Specialist Motorcycle

    il y a 2 semaines

    Courbevoie, Île-de-France Goodyear Temps plein

    Position OverviewGoodyear est l'une des plus grandes entreprises de pneus au monde. Nous sommes à la recherche d'un spécialiste marketing pour notre équipe de moto.ResponsabilitésProduct Management : Gestion des produits, planification et suivi des budgets, gestion des stocks et des commandes.Trade Marketing : Exécution des campagnes de marketing,...

  • Marketing Specialist Motorcycle

    il y a 3 semaines

    Courbevoie, Île-de-France Goodyear Temps plein

    Position OverviewGoodyear est l'une des plus grandes entreprises de pneus au monde. Nous sommes à la recherche d'un spécialiste marketing pour notre équipe de moto.ResponsabilitésProduct Management : Gestion des produits, planification et suivi des budgets, gestion des stocks et des commandes.Trade Marketing : Exécution des campagnes de marketing,...