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Communications Manager Brand and Content
Il y a 2 mois
Europcar Mobility Group is a major player in the mobility market. Our goal is to offer attractive alternatives to car ownership, in a responsible and sustainable way.
We achieve this through a wide range of services, including car and utility vehicle rentals, for short or long periods. Our fleet is already "C02 light", equipped with the latest engines, and will become increasingly "green" in the years to come.
Key Responsibilities:- Develop and implement a comprehensive internal communications plan to support cultural change within Europcar France.
- Strengthen the employer brand to attract and retain top talent through strategic communication and collaboration with HR.
- Oversee press relations, build strong media connections, and manage corporate events and sponsorships to promote Europcar's public image and business goals.
Coordinate communication efforts across departments to ensure consistent engaging content for internal newsletters and other communication platforms.
Collaborate with HR to create compelling employer branding content for recruitment and onboarding social media channels.
External Communications:Manage and execute external communication strategies to enhance the company's public image as the primary point of contact for media inquiries and press relations.
Develop and maintain strong relationships with journalists and media, and distribute press releases, manage media briefings, and coordinate interviews.
Requirements:- Bachelor's degree in Communications, Public Relations, Marketing, or a related field.
- Minimum of 10 years of experience in internal and external communications, preferably within a corporate environment.
- Excellent written and verbal communication skills in both French and English.
