Marketing Specialist

il y a 2 semaines


Puteaux, Île-de-France Sopra Banking Software Temps plein
About the Role:

This position at Sopra Banking Software is a key opportunity to contribute to the company's online presence and customer acquisition strategies. As a Digital Marketing Specialist, you will be part of a dynamic team dedicated to driving the company's digital marketing efforts and engaging with target audiences across global markets.

Main Responsibilities:

• Assist with the planning, creation, and distribution of digital content on YouTube targeting B2B audiences.
• Manage content workflows using project management tools and collaborate with design, product, and content teams to ensure timely delivery.
• Conduct keyword research and SEO analysis to identify opportunities for content improvement.

Additional Tasks:

• Optimize product listings on various online software catalogs to ensure product descriptions are detailed, visually appealing, and include optimized SEO keywords.
• Design, write, and implement email campaigns that nurture leads, engage existing clients, and promote software updates on Account Engagement (ex-Pardot).
• Track and report on content & campaign performance using analytics tools (e.g., Matomo, Looker Studio, etc.).

Requirements:

This role requires a motivated, detail-oriented individual passionate about digital marketing and eager to work in a dynamic international B2B SaaS environment. You should be a quick learner with a strong curiosity for digital marketing trends, AI, and best practices.

Additional Information:

Sopra Banking Software is an inclusive and engaged employer, committed to creating a respectful work environment. We encourage all candidates and profiles to apply.
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