Senior Data Insights Leader
il y a 3 jours
About Artefact
Artefact is a pioneering data services provider, specializing in data consulting and data-driven digital marketing. Our team of experts helps clients unlock business value from their data across the entire organization.
We pride ourselves on our unique blend of cutting-edge data technologies, agile methodologies, and a cohesive team of top-notch consultants, data analysts, data scientists, data engineers, and digital marketing experts.
Job Overview
We're seeking a highly experienced Senior Data Insights Leader to join our team. This is an excellent opportunity for someone with a strong background in data marketing and analytics to take on a leadership role and drive business growth.
Key Responsibilities
- Pilot multidisciplinary teams to deliver high-quality data marketing projects that meet client expectations.
- Develop industry-leading measurement and analytics solutions that provide clients with visibility into their customer journeys.
- Identify and implement suitable statistical analysis techniques to inform client recommendations and maximize ROI.
- Explore automation techniques to create efficiencies and improve ROI through scripting, tool development, or improved client reporting methods.
- Lead data analytics development and define a clear strategy for the team, communicating its value to the agency and clients.
Requirements
- A minimum of 3 years of experience in a data-driven environment, preferably in data marketing.
- Deep understanding of data marketing and digital marketing ecosystems, including data collection, campaign management, advanced segmentation, performance tracking, and dashboarding.
- Experience with digital marketing toolsets (DMP, DSP) and ecosystem building.
- Fluency in English and French to communicate effectively with clients.
- Proficiency in advertising tools, linked to tracking and/or analytics in a marketing context (Google Analytics, Adobe Analytics, DMP, DSP, Adservers, DV 360).
- Familiarity with one or two programming languages (SQL, Python, R) and one data visualization tool (Tableau, Data Studio, Dataviz, R/Python dataviz libraries).
Salary Estimate
The salary for this position is approximately $120,000 per annum, depending on location and experience.
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