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Creative Director with AI Expertise

Il y a 2 mois


Paris, Île-de-France Publicis Groupe Temps plein

Job Title: Creative Director with AI Expertise

Job Description:

Publicis Groupe is seeking a highly skilled Creative Director with expertise in AI to lead our team in creating innovative and engaging content for our key global client across their food and nutrition brands.

The ideal candidate will have a deep understanding of AI technologies and their applications in advertising and marketing, as well as a proven track record of applying AI to previous creative projects. They will be responsible for leading a team in exploring the potential of AI in creating mouthwatering food content, working through a backlog of use cases from around the world.

Key Responsibilities:

  • Develop and implement AI-driven creative strategies to improve content performance and reduce production costs.
  • Collaborate with clients to understand their business objectives and translate insights into compelling creative solutions.
  • Stay up-to-date with emerging AI trends and technologies, exploring novel ways to incorporate them into creative strategies.
  • Lead a team in creating a wide range of content, including visuals and animations, using AI tools such as Adobe Firefly and Bria.
  • Guarantee the quality and deadlines of the work carried out within a sprint model by the team in Poland.
  • Capture learnings from each project to create a path to scale in the future.

Qualifications:

  • Minimum 5+ years' experience in design, ideally in an agency.
  • Strong graphic culture and a real interest in the world of nutrition, taste appeal, and beautiful ingredients.
  • Excellent command of graphic design tools (Adobe Suite) and AI tools such as Adobe Firefly and Bria.
  • A proven track record of applying AI to previous creative projects and a deep understanding of artificial intelligence technologies.
  • An ability to collaborate and exchange within a multidisciplinary team, across different locations.