Digital Transformation Project Lead

il y a 1 semaine


Paris, Île-de-France Evereden Search Temps plein

We are seeking a highly skilled Digital Transformation Project Lead to join our team at Evereden Search.

As a Senior Digital Project Manager, you will drive brand preference, product desirability, and business growth for prestigious watch brands in the digital landscape.

You will support Account Directors and Senior Managers in analyzing clients' data, defining 360° strategies, and providing recommendations for digital platform launch and maintenance.

The ideal candidate will have experience in managing technical web projects, collaborating with cross-functional teams, and ensuring digital products are fit for purpose.

Your key responsibilities will include:

  • Researching and analyzing clients' data to plan effective growth strategies
  • Adapting strategies by evaluating KPIs of existing marketing channels to determine necessary adjustments
  • Leveraging customer insights to segment, target, and reach potential customers
  • Exploring new Martech opportunities to support digital ecosystem evolution
  • Researching competitors and their strategies to find industry gaps
  • Setting marketing and advertising goals for the brand
  • Defining web project phasing, resources, budgets, and communication

In addition to these responsibilities, you will also oversee:

  • Supervising website development and related impact on clients' digital properties
  • Ensuring project smooth execution, meeting deadlines, and delivering high-quality results while being profitable
  • Creating and maintaining project documentation, especially estimates and calendars
  • Leading, writing, briefing, and communicating functional requirements of web projects
  • Writing creative briefs for internal teams to meet program objectives and KPIs
  • Developing hypotheses and performing A/B testing to recommend optimizations
  • Assisting in maintenance and monitoring of web analytics dashboards and key reporting tools
  • Supporting weekly and monthly reporting of channel metrics, goals, and other KPIs
  • Reporting to senior management on risks, delays, and priorities

To be successful in this role, you will need:

A strong analytics culture and skills, experience in supporting/activating 360° products/collections launches, and experience in using Google Data Studio and Google Optimize.

A solid understanding of MarTech ecosystem, including international/multilingual websites, and good knowledge of web technologies.

Familiarity with French and English languages is required.

We offer a competitive salary range of $80,000 - $110,000 per year, depending on experience and qualifications.



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