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il y a 4 semaines
As a Digital Performance Assistant, you will play a key role in supporting the team in deploying Global Blue's international marketing and communication strategy. Your primary responsibility will be to drive traffic to the Global Blue Group digital ecosystem by providing support to the Digital and Content Marketing Managers.
Key Responsibilities- Contribute to the preparation of marketing and communication content plans in partnership with the Business Intelligence and commercial teams.
- Create, localize, and edit visual and written digital content, including infographics, short video content, and visuals for newsletters, presentations, and blog articles.
- Contribute to the visual and editorial animation of Global Blue's B2B and Corporate website, publishing, optimizing, and updating website content.
- Collect quantitative and qualitative data from marketing campaigns.
- Press: Gather, verify, and recommend information and press articles to support the Content Manager.
- Edit and proofread FR and EN content before it is published online.
- Help the team create and enrich illustrations for the site via the Content Management System.
- Optimize natural Search Engine Optimization by exploiting keywords and HTML tags.
- Market research on the latest trends and news for market studies, presentations, and articles.
- Support the marketing team by sharing ideas, participating in team meetings, and attending luxury industry webinars.
- Marketing best practices and needs, and how to design specific materials.
- How to create and edit videos for events and the website.
- To strengthen your skills for key tools like Excel and PowerPoint.
- To master Canva by creating and designing infographics and webinar invitations on a regular basis.
- How to use CMS to support the marketing team.
- You are a curious, resourceful, and innovative person with good analytical skills.
- You have a first experience in digital marketing or digital performance.
- Currently studying Business Administration, Marketing, or equivalent at university.
- Strong written and verbal communication skills in English and French.
- Interest in retail, digital marketing, and luxury products.
- Microsoft Office Suite (Word, Excel, PowerPoint).
- Widespread CMS skills are ideal: WordPress, and Magnolia.
- Knowledge of Adobe Suite to create print and visual content.
- Canva.
- Google tools (Analytics, Trends, Play Play).
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