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Marketing Manager Europe
Il y a 2 mois
Barbour is seeking a highly skilled Marketing Manager to join our Global Marketing team in Paris. As a key member of the team, you will be responsible for developing and executing marketing strategies to drive growth and engagement across Europe.
Key Responsibilities:
- Partner with local market leads to understand market needs and develop marketing strategies that meet those needs.
- Collaborate with the Marketing teams (global and local) on data and insights to create market-leading plans that drive conversion in European markets.
- Work with global marketing to deliver tools to support and build with relevant brand partners in line with market plans.
- Identify new marketing opportunities for both existing and new products.
- Provide inputs to the central marketing and product teams for future seasonal development based on customer and market knowledge and research.
- Keep abreast of local best practice multi-channel marketing tools and campaigns to ensure Barbour marketing is world-class.
- Develop and agree measurable KPIs for all marketing activity.
Requirements:
- Marketing qualification at degree or postgraduate level.
- Hold a university certificate in a marketing-related degree discipline.
- Proven trade, online, and retail marketing experience.
- Information Technology including Outlook, Word, Excel, PowerPoint, and Internet packages.
Additional Information:
- A degree of international travel will be required.
- Full driving license required.
- English and French essential, Italian and Spanish a plus but not mandatory.
