Product Marketing Manager
il y a 4 semaines
As a Product Marketing Manager at Edtech France, you will be responsible for developing and executing comprehensive go-to-market strategies for our educational technology products. This role will require you to craft compelling messaging, create engaging content, and spearhead the development and execution of product launch initiatives.
Key Responsibilities- Design and refine product messaging that articulates the unique value and benefits of our products.
- Create engaging content tailored for multiple channels, including our website, in-app notifications, email campaigns, and direct sales engagements.
- Spearhead the development and execution of comprehensive go-to-market plans, including market segmentation, competitive analysis, and managing product launch initiatives through PR campaigns, strategic partnerships, and direct outreach efforts.
- Collaborate closely with cross-functional teams, including product development, marketing, sales, and customer service to ensure cohesive product strategies and successful market adoption.
- Conduct market research to stay ahead of industry trends and competition to inform product strategies and develop Edtech France's market positioning.
- Minimum of 5 years of professional experience, with at least 3 years specifically in Product Marketing.
- Exceptional communication skills, with a proven track record of developing persuasive content and presentations.
- Passionate about marketing, with a strong inclination for content creation, including impactful copywriting and visual storytelling.
- Deep interest in educational technology, learning, and development.
- Well-versed in the SaaS ecosystem with practical experience in marketing SaaS products.
- Highly analytical and strategic mindset, capable of conducting thorough market research and translating insights into actionable strategies.
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