Marketing Director

Lead the Marketing Strategy for Pierre Fabre's Oral Care Brands in France

As part of the Dermo Cosmetics and Personal Care Business Unit, we are seeking a dynamic and experienced Marketing Director to spearhead our Oral Care division. Reporting directly to the Marketing Director of the French subsidiary, you will play a pivotal role in driving revenue growth, market share expansion, and brand visibility for our leading oral hygiene products.

Our portfolio includes renowned brands such as elgydium, Inava, and eluday, offering a comprehensive range of oral care solutions, from toothbrushes and toothpaste to mouthwash and accessories.

Your Responsibilities:

• Develop and execute a strategic marketing plan for Pierre Fabre's Oral Care brands in the French market, ensuring alignment with the overall company objectives.
• Collaborate closely with cross-functional teams to implement and monitor omnichannel marketing initiatives, leveraging both online and offline channels to maximize brand impact.
• Champion brand image consistency across all touchpoints, safeguarding the values and positioning of our Oral Care brands.
• Define and manage the media strategy, encompassing both traditional and digital platforms, with a focus on achieving measurable return on investment (ROI).
• Analyze performance data from marketing campaigns, identifying key insights and areas for improvement to optimize future strategies.
• Oversee the department budget and monitor key performance indicators (KPIs) to ensure efficient resource allocation and achieve desired results.
• Lead, mentor, and inspire a team of 10 talented marketing professionals in France.

Who We Seek:

We are looking for a highly motivated and results-oriented individual with a proven track record in the consumer goods industry. You possess a strong understanding of marketing principles and best practices, coupled with excellent analytical and communication skills.

Your background should include:

• A degree in science or marketing.
• Minimum 10 years of experience in marketing, preferably within the oral care or personal care sector.
• Demonstrated success in driving brand growth and market share through impactful marketing initiatives.
• Strong leadership qualities with a proven ability to manage and motivate teams.
• Exceptional analytical skills and a data-driven approach to decision-making.