Digital Transformation Leader Global Luxury Fashion
il y a 3 jours
We are seeking a highly skilled Digital Transformation Leader to join our team in a Global Luxury Fashion company. This is an exciting opportunity to lead the development and execution of the global full funnel digital strategy for a prestigious luxury fashion brand.
As a Digital Transformation Leader, you will be responsible for overseeing all aspects of digital planning and buying, across all markets, including China, Japan, Korea, and the USA. You will lead the digital channel specialists' teams (Paid Social, Paid Search, and Programmatic) to ensure excellence at a global scale, centrally, and in the markets.
Key Responsibilities- Develop and implement the global full funnel digital strategy for the luxury fashion brand.
- Oversee all aspects of digital planning and buying, across all markets.
- Lead and supervise all the digital channel teams.
- Work closely with the marketing and communications teams to ensure that all media campaigns are aligned with the luxury fashion brand's overall brand strategy.
- Manage relationships with the key digital partners.
- Monitor and analyze media performance to optimize campaigns and improve ROI.
- Stay up-to-date with the latest digital trends and technologies.
- 10+ years of experience in media planning.
- 5+ years of experience in direct management.
- 5+ years of experience in account leadership.
- International experience.
- Full Funnel measurement and planning.
- Paid Search, Paid Social, and Programmatic.
- Global Operations.
- Interpersonal communication.
- End-to-End Media Planning & Activation.
- Soft skills & influence.
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