Global Consumer Engagement Director

il y a 3 semaines


Paris, Île-de-France KILIAN PARIS Temps plein
Global Consumer Engagement Director

This role is critical to sustaining the growth and momentum of Kilian Paris, a niche luxury fragrance brand. The successful candidate will be responsible for developing and executing a comprehensive global consumer engagement strategy, leveraging Paid, Owned, and Earned media channels to amplify the brand's heritage.

The ideal candidate will have 8 years of experience in coms positions, with a strong background in social and digital marketing. They will be able to build and execute social/digital campaigns, manage activations at high-profile events like Cannes Film Festival, and lead performance tracking and reporting.

Key Responsibilities:

  • Develop and execute a global consumer engagement strategy to drive brand awareness, engagement, referral, and advocacy.
  • Manage social media channels, including Instagram, TikTok, YouTube, Facebook, and Weibo, to create engaging content and build a community of top content creators.
  • Coordinate with regional and local teams to execute influencer activations and manage relationships with celebrity friends of the house.
  • Own the roadmap for global brand events and execute key milestone events, including Cannes Film Festival and Paris Fashion Week.
  • Monitor social conversations and track social metrics to stay ahead of trends and inform marketing decisions.

Requirements:

  • 8 years of experience in coms positions, with a strong background in social and digital marketing.
  • Digital and social savvy, with demonstrated ability to build and execute social/digital campaigns.
  • Strong organizational skills, with ability to multi-task in a fast-paced environment.
  • Ability to work independently and follow through on tasks.
  • Exceptional project and analytical skills, with ability to lead performance tracking and reporting.


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