Senior Media Planning Manager
il y a 4 semaines
East Asia & Oceania - Senior Manager Communication
As a key member of the Michelin Communications team, you will be responsible for developing and implementing regional communications strategies that align with the company's global direction. Your role will involve planning and executing commercial communications, corporate, and internal communication projects, as well as driving the deployment of communication plans with markets. You will also be responsible for overseeing the governance of local websites, intranet, and social media channels, and engaging with communication teams across E2A.
Key Responsibilities:
Building regional communications strategy based on group direction
Planning of commercial communications, corporate, and internal communication projects
Implementing the Group's communications and brands strategy in the context of E2A
Driving deployment of communication plans with the markets
Acting as custodian of the Michelin brand in region and local markets, including training to other stakeholders
Overseeing governance of local websites, intranet, and social media channels
Crisis communications
Engaging the communication teams across E2A
Coordinating internal and external events together with the commercial, corporate, and internal communications teams while ensuring performance
Driving rollout of large-scale brand campaigns in multiple markets (TV + digital)
Ensuring the performance of all communication campaigns
Driving change communications
Requirements:
Minimum 12 years' corporate communications or marketing communications experience in a regional or global role, preferably in multinational organizations or agency. Experience in managing large-scale marketing communications campaigns. Change communications experience. Excellent command of English, written and spoken (C1 level). Excellent communication skills and ability to influence without authority across all levels of organization.
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