Senior Marketing Data Analyst
il y a 4 jours
Job Title: Senior Marketing Data Analyst
Job Summary:
We are seeking a Senior Marketing Data Analyst to join our Global Data Science and Analytics team at Gameloft. As a key member of our team, you will be responsible for extracting actionable insights from our vast marketing and in-game data, helping drive game growth and enhance marketing profitability and efficiency.
Key Responsibilities:
- Develop an in-depth understanding of our data warehouse, focusing on Marketing and game tracking data.
- Become an expert in our marketing data dimensions and measurement definitions.
- Conduct comprehensive 360-degree analyses to provide timely, data-driven answers to key stakeholder questions.
- Translate analytical findings into strategic recommendations for Marketing and game teams.
- Leverage statistical analysis to optimize Marketing testing methodologies and outcomes.
- Manage and level up a small team of marketing analysts.
Requirements:
- A collaborative team player with a positive attitude and excellent organizational skills.
- Strong attention to data quality and a passion for deep quantitative analysis.
- A genuine passion for gaming and the gaming industry.
- 5+ years of professional experience, 2+ years as a team lead.
- SQL (Big Query) expertise, crafting complex & efficient queries.
- Python and R expertise is required.
- Proven ability in creating clear and impactful data visualizations and dashboards using Data Viz tool(s).
- Familiarity with key marketing metrics (CPI, RoAS, creative optimization) and channels.
- Solid understanding of statistical analysis and its applications in marketing and UA.
- Fluent in English, good presenter and communicator.
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