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Blockchain Public Relations and Media Specialist
Il y a 3 mois
OnHires is looking for a dedicated and skilled Blockchain Public Relations and Media Specialist to enhance our communication efforts. This position is perfect for a creative strategist who is enthusiastic about the blockchain and cryptocurrency sectors, capable of leading our public relations initiatives and boosting our media visibility.
Key Responsibilities:
- Press Releases: Develop and draft impactful press releases as required.
- PR and Media Strategy: Lead the public relations, advertising, and media strategy in collaboration with the marketing department.
- Advertiser Network Relations: Establish, grow, and oversee relationships within the advertiser network.
- Industry Knowledge: Maintain comprehensive knowledge of the organization's policies and strategies, staying informed on relevant industry developments.
- Event Management: Keep abreast of significant global blockchain events and conferences. Organize participation and manage events to showcase the company’s initiatives.
- Campaign Evaluation: Work with the team to assess the effectiveness of communication campaigns, ensuring alignment with the company's objectives.
- Media Relations: Build and nurture relationships with journalists and key external stakeholders to enhance the organization’s public image.
- Global PR Efforts: Assist in global public relations story efforts and announcements, including the distribution of news to the media list.
- Briefing Documentation: Prepare briefing materials for media interviews, ensuring consistent messaging.
- Press Materials: Regularly update and maintain master messaging documents and press materials.
- Outreach: Identify new media targets in the cryptocurrency space for various campaigns and announcements.
- Story Angles: Analyze industry news and trends; develop unique story angles for outreach.
- Speaking Engagements: Coordinate speaking opportunities and manage requests for events.
- PR Campaigns: Contribute to new story ideas and support ongoing global blockchain and technology PR campaigns.
- Project Management: Collaborate with various departments to manage key announcements and campaigns, enhancing cross-team communication.
- Visual Content: Partner with graphic designers to create engaging content that aligns with branding.
- Media Relationships: Develop strong connections with PR agencies, journalists, and media outlets in technology and business, particularly in AI and blockchain.
- Content Distribution: Oversee the creation and dissemination of press releases and media kits that effectively communicate the company's mission.
- Interview Preparation: Equip leadership for interviews and public speaking engagements to effectively convey key messages.
- Crisis Communication: Direct crisis communication strategies to protect the organization’s reputation during critical events.
- Team Management: Lead the PR & Media Relations team, setting objectives and monitoring performance.
- Media Analysis: Evaluate media coverage and generate reports on PR campaign effectiveness, adjusting strategies as necessary.
- Crisis Response: Act swiftly in crisis situations, managing responses to safeguard the brand’s reputation.
- Proactive Engagement: Maintain relationships with key media outlets and influencers to secure favorable coverage.
- Brand Messaging: Ensure consistent brand messaging across all communication channels.
- Monitoring and Strategy: Track industry trends and media coverage to inform PR strategies.
- Goal Setting and Analysis: Set measurable goals for PR initiatives and analyze their success through defined metrics.
- Sentiment Analysis: Utilize sentiment analysis tools to gauge public opinion and refine communication strategies.
Qualifications:
- 5+ years of experience in a PR & Communication role.
- Proficient in content writing across various media platforms.
- Proven expertise in social media and networking.
- Strong problem-solving and strategic thinking abilities.
- Excellent verbal and written communication skills.
- Self-motivated and capable of working independently while collaborating effectively.
- Experience with media tracking tools, including Cision.
- Strong project and time management skills, with the ability to prioritize effectively.
- Experience working with tech industry founders in fast-paced environments.
- Proven success in executing media relations campaigns in the technology sector.
- Extensive media contacts in technology and mainstream press, particularly in blockchain.
- Exceptional communication skills, with the ability to explain complex topics clearly.
- Experience in crisis management and reactive communications.
- Fluent in English, with a keen attention to detail.
- In-depth understanding of the cryptocurrency and blockchain landscape.
- Familiarity with various cryptocurrencies and blockchain concepts.
- Strong research capabilities to gather information from credible sources.
- Ability to manage multiple projects while maintaining high-quality standards.
- Flexibility to adapt to changing priorities.
- A genuine interest in cryptocurrencies and decentralized finance.
- Initiative and proactive work ethic.
- Experience in a VC firm, understanding the brand voice.