Marketing Manager

il y a 4 semaines

Paris, Île-de-France Caudalie Temps plein

Marketing Manager - Switzerland

Caudalie is seeking a highly motivated and experienced Marketing Manager to join our team in Geneva, Switzerland. As a key member of our marketing team, you will be responsible for executing the global marketing strategy and defining local adaptation and initiatives for the Swiss market.

About the Role:

Mission:

Develop and implement marketing campaigns to increase brand awareness and drive business growth in the Swiss market.

Responsibilities:

  • Elaborate marketing plans for Swiss Market and execute them flawlessly;
  • Develop and implement media campaigns (online & offline) directly with media partners;
  • Secure local implementation of 360° activation: merchandising, media, in-store & digital animation, education, sampling, incentives, e-commerce & partnerships as per calendar;
  • Coordinate local adaptation and execution of global marketing operations;
  • Strengthen the brand visibility through Merchandising tools and ensure proper management and implementation;
  • Create in-store animations and events (consumer events, clients events, trade shows);
  • Collect and compile markets trends and needs to share best practices;
  • Organize marketing presentations for Key Accounts & Retailers, Commercial Cycles and Seminars;
  • Adapt and create contents ensuring translations of global sales tools and proof reading;
  • Gather data for market feedbacks;
  • Help to set accurate forecasts, monitor and communicate after-launch results to improve short and long-term forecasts accuracy;
  • Manage and implement the assigned Marketing Budget.

Requirements:

  • Professional experience in similar position;
  • Experience in the cosmetics industry is mandatory; a good experience in trade marketing, media and digital is required;
  • Knows how beauty businesses work; knows the competition, affinity with the beauty category in a selective/retail/pharmacy environment;
  • French & German are mandatory;
  • Affinity with the French culture;
  • Creative and dynamic mindset, with a strong attention to details;
  • Natural organization and Multitasking abilities in a complex environment;
  • Educated to degree level;
  • Enjoy working within a close-knit team;
  • Be able to make decisions and solve problems using your own initiative and be proactive.

Organization:

  • You will report to the Swiss Country Manager, functionally to the Europe CMO;
  • The position is based in Geneva head office, with availability to travel in Switzerland and abroad with frequent travels to France;
  • You will work closely with Paris Head Office (Marketing, Communication, Digital) and the local Swiss team (PR, Key Accounts and sales managers).

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