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AI-Driven Creative Director

Il y a 2 mois

Paris, Île-de-France Publicis Groupe Temps plein

Company Overview

At Publicis Groupe, we are committed to enhancing customer experiences throughout the purchasing journey, which is pivotal for business growth. We empower our talents to reshape their professional journeys. Recognized as the leading advertising holding company globally, we excel in marketing, communication, and digital transformation. Our approach integrates technology, data, and creativity, which have always been at the core of our operations. In Poland, we proudly employ over 1,800 specialists, operating under the 'Power of One' model that unifies various expertise to maximize business value for our clients.

Position Overview

We are seeking an innovative Creative Director with expertise in artificial intelligence to spearhead initiatives for a prominent global client within the food and nutrition sector. This role will oversee a Gen AI Content Squad, dedicated to exploring the creative possibilities of Generative AI technology in crafting enticing food content. The team will engage with a diverse array of use cases from around the globe, adopting a test-and-learn methodology to uncover the potential of various tools.

Your involvement will span multiple brands and regions, engaging in all phases of content creation—from conceptualization to execution—while emphasizing how technology can enhance creative outcomes.

Key Responsibilities:

  • Deliver a consistent stream of content by managing a prioritized backlog alongside a near-shore production team in Poland, covering a variety of brand identities, both global and local.
  • Utilize your AI expertise to seamlessly merge artificial intelligence solutions with creative processes, producing captivating and appetizing content.
  • Stay informed about emerging AI trends and technologies, seeking innovative ways to integrate them into creative strategies.
  • Work closely with clients to grasp their business goals, challenges, and target demographics, transforming insights into impactful creative solutions.
  • Ensure the quality and timeliness of deliverables within a sprint model, coordinating the execution and maintaining high standards.
  • Drive superior ROI by enhancing performance and reducing production costs compared to traditional methods.
  • Document insights from each project to establish a scalable path for future initiatives.

Qualifications:

  • A minimum of 5 years of experience in design, preferably within an agency environment.
  • A strong graphic sensibility, with a genuine interest in nutrition, taste appeal, and visually appealing ingredients.
  • Proficient in graphic design tools (Adobe Suite), particularly in creating visuals and animations using AI tools such as Adobe Firefly and Bria, as well as creative automation tools like Storyteq.
  • A proven history of applying AI in previous creative endeavors, with a deep understanding of AI technologies and their applications in advertising and marketing.
  • Ability to collaborate effectively within a multidisciplinary team across various locations.

Additional Information:

  • We provide opportunities for growth within a stable organization with a strong market presence.
  • Access to a wide range of online training courses in partnership with reputable industry leaders.
  • Engagement in international and local development projects and programs.
  • An international working environment.
  • A comprehensive package of non-wage benefits, including medical care and recreational allowances.
  • High flexibility in work arrangements, primarily operating in a hybrid model.
  • Work Your World initiative, allowing remote work from any location for a designated period each year.
  • A friendly and relaxed working atmosphere within a cohesive team filled with positive energy.

At Publicis Groupe, we embrace diversity and encourage all candidates to apply, regardless of age, gender, sexual orientation, religion, origin, or disability.