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B2B Marketing and Communications Specialist
Il y a 2 mois
At La Melee, we are bringing together a community around an innovative platform designed to enhance the experience of our users. Our mission is straightforward: to make a significant impact in our industry. We are seeking a new member to help us realize this vision.
We value our team
At La Melee, we prioritize the well-being of our colleagues. We foster a supportive environment akin to a family, encouraging growth and constructive feedback among team members.
We are driven
For several years, we have been making strides in our field, impacting countless users every month. Our goal is to continually improve our services and expand our reach.
Meaningful work
Every team member is informed about the company's strategic direction, with discussions held regularly. We expect all members to understand their role's significance, fostering motivation and independence in achieving objectives.
The B2B Communications Manager will be responsible for overseeing and executing all communication efforts aimed at promoting our offerings to a professional audience. You will be a key player in the marketing team, collaborating with various departments across the organization.
Your primary goal will be to showcase La Melee's diverse expertise, both domestically and internationally.
You will play a vital role in shaping La Melee's communication strategy, working autonomously within the company's framework.
Desired ProfileHard Skills:
- Project management
- Data analysis and reporting
- Audience-focused
- Content development
- Event coordination
- Proficiency in English and French
Soft Skills:
- Accountability
You take ownership of projects, seeing them through to completion and learning from the process. - Dependability
You are someone who can be relied upon. - Organizational Skills
You can manage multiple projects simultaneously while staying on track. - Creativity
You regularly generate ideas, whether traditional or innovative, and utilize your resourcefulness. - Communication Skills
You are an effective communicator, both verbally and in writing.
Your Responsibilities
- Manage comprehensive B2B communications.
- Assist the sales team in creating assets and communication materials.
- Ensure the delivery of high-quality outputs.
- Stay informed about best practices in the industry.
- Clearly communicate your results to your manager and team.
In Detail
Oversee B2B Communications
- Develop and implement an annual communication strategy to strengthen La Melee's presence in the tech and institutional sectors (including trade shows, awards, certifications, and speaking engagements).
- Create communication materials and professional articles to enhance La Melee's brand image in target markets.
- Execute an inbound marketing strategy to position La Melee as a leader in the B2B space, increasing visibility and generating leads.
Support Sales Activities
- Manage and/or create and update B2B sales materials.
- Ensure the creation and updating of materials that highlight La Melee's statistics and expertise.
- Implement a lead nurturing strategy for prospects.
Enhance Customer Relationships
- Develop appropriate communication materials for clients.
- Create engagement kits for the account management team.
