Digital Communications Coordinator

il y a 2 semaines

Annecy, Auvergne-Rhône-Alpes, France Salomon Temps plein

About the Role

We are seeking a highly skilled Social Media Community & Employee Advocacy Specialist to join our team at Salomon. As a key member of our Social Media team, you will be responsible for creating and amplifying our brand stories on professional social channels to increase Salomon's awareness and elevate the company's employer branding.

Key Responsibilities

  • Social Media Strategy, Content & Community Management:
    • Develop and execute Salomon's social media strategy on professional social channels and employer websites (LinkedIn, Glassdoor, Indeed)
    • Collaborate with key stakeholders to define the brand's employer branding content strategy
    • Organize the editorial committee and workflow to define and execute the brand's social calendar on professional platforms
    • Manage community engagement, schedule posts, write social copy, moderate incoming messages, and manage the outreach of the brand's professional social channels
    • Create and adapt content that is optimized for professional social platforms and follows the brand's visual guidelines
  • Employee Advocacy:
    • Design and implement an employee social advocacy program that aligns with the company's goals and values
    • Collaborate with Brand, Social, People & Culture, and Internal Communications teams to develop and execute employee advocacy campaigns and initiatives
    • Provide guidance on campaign messaging, content strategy, and target audience segmentation to maximize impact and reach
    • Develop training materials and resources in collaboration with the Learning & Development team
    • Conduct training sessions and workshops to onboard new employees on the program and provide ongoing support and guidance
    • Coach the executive board in the usage of their professional social accounts
  • Tools & Performance Reporting:
    • Select and manage employee advocacy platforms to streamline content sharing, track employee social engagement, and measure program effectiveness
    • Monitor owned and earned social performance on professional platforms

Requirements

  • Proven experience as a Social Media Specialist or similar role, with a strong portfolio showcasing successful employer branding social media campaigns and content
  • In-depth knowledge of social media platforms (especially LinkedIn), algorithms, best practices, and employee engagement strategies
  • Excellent copywriting and verbal communication skills, with the ability to effectively engage and motivate employees at all levels of the organization

Desired Qualifications

  • Masters Degree with a major in digital communications
  • Experience with Social Media Management tools; proficiency in graphic design and video editing tools
  • English native

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