Creative Copywriter

il y a 2 semaines

NeuillysurSeine, Île-de-France MCCANN ERICKSON PARIS Temps plein
About the Role

As a Copywriter at McCann Erickson Paris, you will be responsible for crafting the key message for our campaigns across all media channels, including print, TV, radio, digital, social, and AI. Your mission will be to create catchy slogans and inspiring content that resonates with consumers across all platforms.

Key Responsibilities
  • Concept Development: Research and develop creative concepts that meet the brand's objectives and resonate with the target audience.
  • Brand Identity Enhancement: Enhance and promote the brand's identity through tailored content and messaging.
  • Campaign Customization: Customize campaigns for various media channels, including print, social media, and digital platforms.
  • Editorial Tone and Values: Define or adapt the editorial tone and values to align with the brand's messaging and objectives.
  • Content Creation: Write compelling content for manifestos, video spots, and other marketing materials.
  • Project Management: Track project progress and manage providers, including photographers, designers, and videographers.
  • Trend Monitoring: Monitor creative trends and innovations to stay ahead of the curve.
Requirements
  • Experience: 3-5 years of experience as a copywriter in advertising.
  • Skills: Strategic, creative, and up-to-date on trends in beauty, luxury, and services.
  • Language Proficiency: Fluent English (C1-C2 written and spoken) and solid French (bilingual is a plus).
  • Creative Mindset: A creative mindset with all the tools, including paper, pencil, IA, and ChatGPT.
  • Soft Skills: Curiosity, discipline, precision, teamwork, and agility.

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