Digital Marketing Director

il y a 3 semaines

Nancy, Grand Est, France Thermo Fisher Scientific Temps plein
Director, Marketing (Digital & Data)

As a key member of the Thermo Fisher Scientific team, you will play a crucial role in driving commercial performance through data-driven marketing strategies. Your expertise in digital marketing, data science, and commercial automation will be instrumental in crafting and implementing a comprehensive plan to improve sales efficiency and optimization.

Key Responsibilities:
  • Lead and develop the data and digital team to strengthen its maturity and capability.
  • Improve data science programs by leveraging predictive analytics, AI, and machine learning to identify selling and marketing opportunities.
  • Generate new customers, identify engaged website visitors, and boost findability for FisherSci products in the digital environment.
  • Use data science, commercial automation, and digital programs to improve sales efficiency and optimization.
  • Apply data to personalize customer engagement and implement digital merchandising strategies to grow the market basket and convert customer sales.
  • Collaborate with the analytics team to draw out actionable insights and implications from customer and marketing data.
Requirements:
  • Master's degree in Business, Marketing, Data Science, or a related field, or equivalent work experience.
  • Extensive experience leading data-driven digital marketing initiatives.
  • A track record in B2C eCommerce or retail, with a strong focus on data strategy, digital transformation, and marketing innovation.
  • Knowledge of digital marketing technologies, including marketing automation, salesforce automation, predictive marketing, and targeted advertising.
  • Experience planning and implementing digital marketing strategies across SEO/SEM, email marketing, display advertising, retargeting, and social media campaigns.
  • Expertise in data science methodologies, including predictive analytics, AI, and machine learning, and their application to marketing and sales.
  • Advanced level of English.
  • Experience in demand generation and using data to identify and convert new leads.
  • Strong interpersonal skills with the ability to present insights and strategies to senior leadership.
  • Proficiency in data-driven marketing platforms and tools, including Salesforce, and data visualization tools.
  • Familiarity with tools for commercial automation, digital merchandising, and driving sales efficiency through data.

We offer competitive remuneration, an annual incentive plan bonus scheme, and a range of employee benefits. Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other legally protected status.

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