Media Manager

il y a 1 mois

Paris, Île-de-France BALENCIAGA S.A.S. Temps plein

About the Role

This is a pivotal position within the global Media Team, requiring strong interactions with local markets. As a dynamic and curious Media Manager, you will be at ease with all touch points activation for innovative and transformative media strategies.

Your Responsibilities

  • Develop integrated cross-media plans for the Maison, managing the entire process from brief to follow-up.
  • Strategize, plan, buy, and optimize content for maximum campaign performance, activating plans and continuously tracking and optimizing campaign performances.
  • Streamline and optimize on/off-line media planning processes across regions.
  • Develop and implement an omnichannel media strategy that integrates online and offline channels.
  • Utilize data and insights to create seamless customer experiences across touchpoints, ensuring consistent brand messaging and customer engagement across all media channels.
  • Oversee the media agency's scope of work, including media landscapes, competitive reporting, and media recommendations, developing and evaluating agencies and incentives.
  • Monitor all media activities and deliver comprehensive reports and best practices, collaborating with Data Analysts to utilize media tools for reporting in a full funnel approach.
  • Manage and consolidate media budgets in Market for the Maison and for key media partners, enhancing partnerships and developing relationships for branded content based on investment strategy and PR.

About You

  • A professional with 7 years of experience in media planning and buying, preferably within the fashion or luxury industry.
  • A person with a strong understanding of integrated cross-media planning and 360-degree communication strategies and excellent organizational and project management skills.
  • An expert on media planning tools and software with strong analytical skills and the ability to interpret data to optimize campaign performance.
  • A professional with exceptional communication and interpersonal skills, able to work collaboratively in a fast-paced, international environment.

Why Work with Us?

Balenciaga is committed to thriving your professional development within the House or in the Kering group, empowering leaders to create, build, and sustain high-performing teams that excel in execution. We guide every employee to reach their full potential in a stimulating and fulfilling workplace environment.

Diversity Commitment

Balenciaga is committed to fostering a diverse workforce, believing that diversity in all its forms enriches the workplace and our client experience. As an Equal Opportunity Employer, we welcome all applications and select our talents based on competencies and in alignment with our brand behaviors.

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