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Digital Marketing Strategist

Il y a 2 mois


BoulogneBillancourt, Île-de-France Sidetrade Temps plein
About the Role

Sidetrade is a global SaaS provider recognized as a Leader by Gartner in its Magic Quadrant. We are seeking a highly skilled Digital Marketing Manager to join our team and drive our digital marketing strategy forward.

Key Responsibilities
  • Develop, implement, measure, and optimize our digital marketing strategy to drive demand and pipeline conversion.
  • Enhance Sidetrade's online visibility and attract high-quality leads through targeted digital initiatives.
  • Collaborate with internal stakeholders, agencies, and third-party vendors to plan and execute digital marketing campaigns.
  • Oversee and optimize SEM, SEO, and paid social campaigns, including Google Ads and LinkedIn Ads.
  • Maintain and develop the global and regional websites with a focus on SEO optimization.
  • Implement digital advertising strategies encompassing SEO, display, and programmatic advertising.
  • Design and optimize digital campaigns to reach monthly and quarterly goals.
  • Track digital marketing performance using Google Analytics and other tools, providing insights and recommendations based on KPIs.
Requirements
  • 5+ years of experience in B2B digital marketing, preferably in enterprise software.
  • Proven ability in optimizing WordPress sites with web design skills.
  • Strong knowledge and experience implementing SEO strategies and techniques.
  • Fluent in French and English.
  • Demonstrated expertise with paid social campaigns.
  • Experience orchestrating and measuring the success of comprehensive digital campaigns across multiple platforms.
  • Proficient with Google Ads, LinkedIn Ads.
  • Experience with display and programmatic advertising.
  • Creative and strategic thinker with excellent communication skills.