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Digital Marketing Strategist
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Sidetrade is a global SaaS provider recognized as a Leader by Gartner in its Magic Quadrant. We are seeking a highly skilled Digital Marketing Manager to join our team and drive our digital marketing strategy forward.
Key Responsibilities- Develop, implement, measure, and optimize our digital marketing strategy to drive demand and pipeline conversion.
- Enhance Sidetrade's online visibility and attract high-quality leads through targeted digital initiatives.
- Collaborate with internal stakeholders, agencies, and third-party vendors to plan and execute digital marketing campaigns.
- Oversee and optimize SEM, SEO, and paid social campaigns, including Google Ads and LinkedIn Ads.
- Maintain and develop the global and regional websites with a focus on SEO optimization.
- Implement digital advertising strategies encompassing SEO, display, and programmatic advertising.
- Design and optimize digital campaigns to reach monthly and quarterly goals.
- Track digital marketing performance using Google Analytics and other tools, providing insights and recommendations based on KPIs.
- 5+ years of experience in B2B digital marketing, preferably in enterprise software.
- Proven ability in optimizing WordPress sites with web design skills.
- Strong knowledge and experience implementing SEO strategies and techniques.
- Fluent in French and English.
- Demonstrated expertise with paid social campaigns.
- Experience orchestrating and measuring the success of comprehensive digital campaigns across multiple platforms.
- Proficient with Google Ads, LinkedIn Ads.
- Experience with display and programmatic advertising.
- Creative and strategic thinker with excellent communication skills.