Marketing Automation Specialist

il y a 3 semaines

Paris, Île-de-France Contentsquare Temps plein
Join Contentsquare's Global Marketing Operations Team

We're seeking a highly skilled Marketing Operations Manager to join our team at Contentsquare, a leading digital experience analytics company. As a key member of our Global Marketing Operations team, you will play a vital role in supporting, managing, and optimizing our marketing automation ecosystems, specifically Marketo and Iterable.

Key Responsibilities:
  • Provide technical support for marketing automation platforms (Marketo and Iterable) to facilitate marketing efforts across the entire customer journey.
  • Collaborate with the Customer Marketing team to ensure smooth platform functionality and integration with other systems.
  • Maintain and troubleshoot Marketo and Iterable platforms, ensuring they are effectively supporting marketing operations.
  • Manage integrations with other marketing tools and CRM systems like Salesforce to support customer engagement and data accuracy across the customer lifecycle.
  • Oversee the integration of Marketo, Iterable, Salesforce, and other marketing technologies, working closely with IT, engineering, and data teams to troubleshoot issues and optimize platform performance.
  • Ensure data integrity and governance across all marketing platforms, maintaining accuracy, completeness, and compliance with global regulations such as GDPR, CAN-SPAM, CCPA, and other privacy laws.
  • Collaborate with cross-functional teams to execute technical and operational strategies that support the entire customer lifecycle.
  • Assist the Customer Marketing team with technical support for A/B tests and data analysis, providing the necessary infrastructure and tools to run experiments and optimize customer flows and marketing tactics.
Requirements:
  • Deep expertise in Marketo and Iterable with a strong focus on advanced functionalities such as dynamic content, lead scoring, segmentation, and multi-step campaigns.
  • Technical proficiency in CRM systems like Salesforce, including experience with custom integrations, API usage, and advanced reporting capabilities.
  • Experience in data analysis using tools such as SQL, Tableau, and Google Analytics.
  • Knowledge of data privacy regulations such as GDPR, CAN-SPAM, and CCPA, with experience ensuring compliance across marketing campaigns and platforms.
  • Strong analytical and problem-solving skills with the ability to troubleshoot and resolve complex technical issues related to marketing automation platforms and CRM systems.
  • Experience working in a global, multi-cultural environment, with an understanding of regional marketing dynamics and compliance requirements.
What We Offer:
  • A fast-paced and dynamic work environment with a team of talented professionals.
  • Opportunities for career growth and professional development.
  • A competitive salary and benefits package.
  • A generous paid time-off policy and flexible work arrangements.
  • Access to the latest marketing technologies and tools.
  • A collaborative and supportive team culture.

We're an equal opportunities employer and welcome applications from diverse candidates. If you're passionate about marketing operations and want to join a leading digital experience analytics company, please submit your application.

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