Product Marketing Specialist

il y a 7 jours


Paris, Île-de-France https:beam.bizsitemap Temps plein
Product Marketing Role at Lago

Lago is a cutting-edge platform that empowers engineers to build innovative monetization systems. As a Product Marketing Specialist, you will play a pivotal role in shaping our go-to-market strategy and driving growth.

Your Key Responsibilities:
  • Develop and execute a content production and distribution strategy to engage product leaders and engineers.
  • Create transparent marketing strategies targeting our target audience.
  • Define product positioning, value propositions, personas, and ICPs for all teams.
  • Design and implement marketing and sales enablement assets, including case studies and competitor comparisons.
  • Collaborate closely with Engineering and Product teams to inform our roadmap and facilitate growth.
Requirements:
  • 3+ years of experience in content marketing and/or product marketing, with a focus on content distribution KPIs.
  • Proven ability to create educational content for B2B technical products with a sales cycle spanning 3-12 months.
  • Early-stage experience and a willingness to adapt to a fast-paced environment.
  • Based in San Francisco and willing to work in the office a few days per week.

Learn more about our company culture and values.

Our Values:

Ambition: We strive for excellence and aim big.

Progress: We value grit, resilience, and creativity.

Humble Confidence: We know our strengths and strive for excellence.

Pay it Forward: We give back and reinforce positive cycles.

Not Taking Ourselves Too Seriously: We prioritize health and well-being.


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